Importance of Social Proof in eCommerce Marketing – Expert Village Media
The last time you made a purchase from an online store, you most definitely checked the product reviews, ratings, and testimonials, basically any social proof, before impulsively rushing to checkout. 88% of consumers trust user reviews as much as personal recommendations. About 82% of consumers say they seek recommendations from friends and family before making […]
Consumer-first Marketing: Why Root Kitchen is Focused on This Strategy
We turned to online shopping during the pandemic more than we ever did. Even for the very basics such as day-to-day meals, giving rise to an industry that predominantly remained offline, to go online. Yes, we’re talking about restaurants, cafes, bakeries and all the yummy food you can imagine right now. But with the ease […]
The Importance of a Digital-First Brand With the Founder of Siachen and The Six Bravo
It is no surprise that the post-2020 world is a completely new one altogether! And all those ‘handbooks’ on running a successful business have undoubtedly been redefined and extensively revised in a span of less than a year for almost all markets out there. Lately, the digital-first approach implementation has seen a tremendous rate of […]
VS Mani & Co. Marketing Strategy: The Importance of Storytelling
Storytelling is a simple yet powerful skill that every entrepreneur should consider incorporating in their marketing strategies. A story can help your brand grab the attention of your target audience, convert this audience to loyal customers and also continue being “relevant”, which are otherwise difficult to achieve. An entrepreneur needs to understand and master How […]
Co-Founders Of Appikon Share E-commerce Marketing Strategies To Capture Customer Intent And Drive More Sales
Online store owners and marketers are using multiple channels and campaigns to drive more traffic to their sites. However, converting these store visits to actual sales by capturing the customer intent is a whole new ballgame altogether. As of 2019, the average global conversion rate for e-commerce stores is just a mere 2.58%. When you’re […]
Content Kettle: The Only eCommerce Marketing Podcast You Need to Tune Into!
If you’re a DTC brand looking for strategies to grow your business online, you’re in the right place. Content Kettle is an initiative started out by the team at Contensify – a B2B content marketing agency targeted at helping startups and scale-ups build a robust inbound engine for growth. As we began to scale our […]
