Collaborations and Offline Events – Palette Bath’s Ecommerce Marketing Strategy
Learn how to use collaborations and offline events as ecommerce marketing strategies. Founders of Palette Bath – Rutica Dey and Sahaan Suman believe in establishing the name for their brand through authenticity and good customer experience. What started as something random successfully became a fun, happy, and vibrant artisan skincare brand. Intrigued by their successful […]
Importance of Live Chat in Marketing – From the Founder of TextChat
Live chat has become the leading digital contact method for most online consumers. According to various surveys, a staggering 46% of customers prefer live chat compared to just 29% for email, and 16% for social media. But with the competition in the eCommerce domain increasing by the day, so are the expectations of consumers from […]
Online Pet Stores: How to Take Your Brand Online Like Paws Paws Miami
As the world took to online shopping during the pandemic, the one industry that saw a steady increase in its growth, was the e-commerce pet supplies sector. About 47% of pet owners said they increased their pet supply online purchases. 30% of them said they spent more on this sector in 2020, as compared to […]
Importance of Social Proof in eCommerce Marketing – Expert Village Media
The last time you made a purchase from an online store, you most definitely checked the product reviews, ratings, and testimonials, basically any social proof, before impulsively rushing to checkout. 88% of consumers trust user reviews as much as personal recommendations. About 82% of consumers say they seek recommendations from friends and family before making […]
Consumer-first Marketing: Why Root Kitchen is Focused on This Strategy
We turned to online shopping during the pandemic more than we ever did. Even for the very basics such as day-to-day meals, giving rise to an industry that predominantly remained offline, to go online. Yes, we’re talking about restaurants, cafes, bakeries and all the yummy food you can imagine right now. But with the ease […]
The Importance of a Digital-First Brand With the Founder of Siachen and The Six Bravo
It is no surprise that the post-2020 world is a completely new one altogether! And all those ‘handbooks’ on running a successful business have undoubtedly been redefined and extensively revised in a span of less than a year for almost all markets out there. Lately, the digital-first approach implementation has seen a tremendous rate of […]