Bummer’s Brand-Building Strategies That Helped Them Raise Rs. 75 Lacs at Shark Tank India
Bummer, a homegrown undergarment brand, has raised INR 75 lakh on Shark Tank India’s latest season. Recently, the brand also bagged a total of $180,000 funding from the Singapore-based venture capital firm, BeeNext. “We were impressed by the founder’s drive and vision to disrupt the millennial-focused innerwear market. I am confident that with their high-quality […]
Ecommerce Marketing Tip: Using Your Personality to Build the Brand Like Fauna
As an animal lover, Nadia knew she wanted to do something different. Her love of fashion and the animal kingdom made her start a sustainable clothing brand of her own that could express it all through beautiful illustrations. Inspired by her decision to follow through on her interests, we decided to chat with Nadia, the […]
Moonstruck’s Marketing Strategy to Survive Tough Competition
The global pandemic had a massive effect on the 2020 e-commerce predictions for the fashion industry. While offline sales in this industry did notice a significant dent, the digital fashion market on the other hand, did not do as badly. It goes without saying that considerations for safety precautions including social distancing, among so many […]
Sustainable Brand Marketing: Tips From the Founder of ONEarth
Sustainability and sustainable brands have become the talk of the town now! A report by YPulse shows that GenZ and Millennials are the most conscious generations with respect to environmental impact and sustainability. “More than four in five Gen Z and Millennials tell YPulse they worry about climate change, and the majority agree that’s up […]
Collaborations and Offline Events – Palette Bath’s Ecommerce Marketing Strategy
Learn how to use collaborations and offline events as ecommerce marketing strategies. Founders of Palette Bath – Rutica Dey and Sahaan Suman believe in establishing the name for their brand through authenticity and good customer experience. What started as something random successfully became a fun, happy, and vibrant artisan skincare brand. Intrigued by their successful […]
Importance of Live Chat in Marketing – From the Founder of TextChat
Live chat has become the leading digital contact method for most online consumers. According to various surveys, a staggering 46% of customers prefer live chat compared to just 29% for email, and 16% for social media. But with the competition in the eCommerce domain increasing by the day, so are the expectations of consumers from […]
