Rhode Marketing Strategy Breakdown: The Ultimate D2C Playbook for Growth
Discover Rhode’s marketing strategy that skyrocketed a D2C beauty brand to millions of followers. What if we told you that a beauty brand could skyrocket to success in under two years, driven almost entirely by social media? Rhode is proof that with the right strategy, social platforms can do more than build buzz, they can […]
BoConcept Social Media Marketing Strategy: Unveiling Their Secret to Success
Imagine you’re in the market for stylish, high-quality furniture to transform your living space. You land on a brand’s website, but before making a decision, you want to see how they engage with their audience. The first place you head? Their social media channels. Almost 84% of consumers say they search for brands on social […]
Rare Beauty Social Media Strategy: How Selena Gomez Turned It Into a Viral Brand
Lessons from Rare Beauty social media strategy for beauty and cosmetics brand marketing. The beauty industry is more competitive than ever, and with advertising costs going through the roof, standing out is no easy feat. However, one brand that has managed to break through the noise with smart, strategic marketing is Rare Beauty, founded by […]
Rihanna’s Fenty Beauty Social Media Strategy That Makes It Stand Out in the Crowded Market!
A complete breakdown of Fenty Beauty’s social media strategy and what your brand can learn. The beauty industry is an overcrowded space, with many brands historically catering primarily to fair skin tones, leaving a significant portion of the market underserved. Then came Rihanna with Fenty Beauty, revolutionizing the makeup world by championing inclusivity and creating […]
Tiktok Ban (and Not): How Ecommerce Businesses Can Adapt to Marketing Uncertainty
As conversations around a potential TikTok ban continue to loom in the US, the marketing world is grappling with the uncertainty of its future. Over the last few years, TikTok has emerged as a dominant platform, delivering massive reach through viral campaigns like e.l.f. Cosmetics’ “Eyes.Lips.Face” challenge and Gucci’s #GucciModelChallenge. While the ban may or […]
Inside Kylie Cosmetics Social Media Strategy: Key Lessons for D2C Brands!
The beauty industry right now is highly saturated, with brands vying for customer attention. Standing out among established brands and a constant influx of new competitors can be challenging, especially when most offer similar products. It’s where consistently creating unique and engaging content can help. However, some brands have carved a special place in customer’s […]
