Rihanna’s Fenty Beauty Social Media Strategy That Makes It Stand Out in the Crowded Market!
A complete breakdown of Fenty Beauty’s social media strategy and what your brand can learn. The beauty industry is an overcrowded space, with many brands historically catering primarily to fair skin tones, leaving a significant portion of the market underserved. Then came Rihanna with Fenty Beauty, revolutionizing the makeup world by championing inclusivity and creating […]
Tiktok Ban (and Not): How Ecommerce Businesses Can Adapt to Marketing Uncertainty
As conversations around a potential TikTok ban continue to loom in the US, the marketing world is grappling with the uncertainty of its future. Over the last few years, TikTok has emerged as a dominant platform, delivering massive reach through viral campaigns like e.l.f. Cosmetics’ “Eyes.Lips.Face” challenge and Gucci’s #GucciModelChallenge. While the ban may or […]
Top Food and Beverage Brands on Shopify Plus (2025)
The online food and beverage market is booming, and many top brands are choosing Shopify Plus to fuel their growth. This platform offers powerful tools for scaling, streamlining operations, and delivering exceptional shopping experiences. In this post, we’ve curated a list of successful food and beverage brands on Shopify Plus. Discover who they are, what […]
Vahdam Teas Marketing: Decoding Key Strategies for Success!
How does Vahdam market its tea brand? Everything you need to know about Vahdam’s marketing strategy- keep reading! A well-crafted marketing strategy can be the driving force behind a brand’s success. By effectively connecting with consumers and positioning a product uniquely, it can propel a business to new heights. Vahdam, a prime example, has leveraged […]
Complete Guide to Snapchat Marketing for eCommerce Brands (2024)
Snapchat. It’s possible that when you hear this term, the only visualization that comes to your mind is an app crafted for teens to share funky content using some crazy filters. Also, that this platform has no potential to be a brand builder. However, this is farthest from the truth. In 2024, brands are using […]
Top TikTok Marketing Statistics for eCommerce Brands (2024)
Over the past decade, social media has emerged as a very influential marketing avenue for eCommerce businesses. Within the whole landscape of social media platforms, TikTok has been gaining a lot of attention for business marketing. This is because products that go viral on this platform have seen a massive increase in sales overnight. TikTok […]
