Rihanna’s Fenty Beauty Social Media Strategy That Makes It Stand Out in the Crowded Market!
A complete breakdown of Fenty Beauty’s social media strategy and what your brand can learn. The beauty industry is an overcrowded space, with many brands historically catering primarily to fair skin tones, leaving a significant portion of the market underserved. Then came Rihanna with Fenty Beauty, revolutionizing the makeup world by championing inclusivity and creating […]
Tiktok Ban (and Not): How Ecommerce Businesses Can Adapt to Marketing Uncertainty
As conversations around a potential TikTok ban continue to loom in the US, the marketing world is grappling with the uncertainty of its future. Over the last few years, TikTok has emerged as a dominant platform, delivering massive reach through viral campaigns like e.l.f. Cosmetics’ “Eyes.Lips.Face” challenge and Gucci’s #GucciModelChallenge. While the ban may or […]
Top Food and Beverage Brands on Shopify Plus (2025)
The online food and beverage market is booming, and many top brands are choosing Shopify Plus to fuel their growth. This platform offers powerful tools for scaling, streamlining operations, and delivering exceptional shopping experiences. In this post, we’ve curated a list of successful food and beverage brands on Shopify Plus. Discover who they are, what […]
Top Whatsapp Marketing Statistics D2C Businesses Should Know (2025)
Did you know that WhatsApp isn’t just for chatting with friends and family anymore? With over two billion users worldwide, it has become a marketing tool businesses want to master. Even direct-to-consumer brands have already started using WhatsApp to reach and engage with customers like never before. These days instant and personalized communication is becoming […]
How to Choose a Shopify Marketing Agency for Your Online Store (2025)
Setting up an online store on Shopify – piece of cake, right? With just a few clicks, your store is up and running. But here’s the catch: attracting shoppers and turning those clicks into sales—that’s the real challenge. Even seasoned eCommerce businesses find this tough. In fact, with over a million businesses on Shopify, standing […]
Inside Kylie Cosmetics Social Media Strategy: Key Lessons for D2C Brands!
The beauty industry right now is highly saturated, with brands vying for customer attention. Standing out among established brands and a constant influx of new competitors can be challenging, especially when most offer similar products. It’s where consistently creating unique and engaging content can help. However, some brands have carved a special place in customer’s […]
