With over one billion active users, Instagram has become a vital platform for eCommerce businesses to showcase their products and connect with their target audience. However, creating an effective Instagram marketing strategy can be challenging, especially if you don’t have the right set of Shopify apps in your toolkit. 

Fortunately, there are a lot of Shopify apps available to help you boost your Instagram marketing efforts. These apps offer a range of features, from displaying shoppable galleries and user reviews to collecting and displaying user-generated content (UGC) from Instagram. By leveraging these apps correctly, you can increase engagement, followers, and sales on Instagram.

In this article, we’ve rounded up the fifteen best Shopify apps for Instagram marketing. 

Best Shopify apps for Instagram marketing 

Let’s take a look at some of the best Shopify apps for Instagram marketing, embed Instagram feed and shoppable Instagram posts:

1. Socialphotos

Socialphotos is a Shopify app that enables you to collect and display user-generated content (UGC) from Instagram. This app can help showcase UGC on your product pages, homepage, and other sections of your store. You can also tag products in your Instagram photos, which can help drive more sales to your store.

Benefits of using Socialphotos app:

• Increased engagement: The app increases engagement and encourages customers to interact with your brand by featuring customer photos and videos on your store.

• Improved conversion rates: It helps to improve conversion rates by allowing customers to see your products being used by real people and making it easy to tag and link products in Instagram photos.

• Time-saving: It saves you time by automatically syncing with your Instagram account and pulling UGC, eliminating the need to search and collect content manually.

• Brand advocacy: It turns your customers into brand advocates by featuring their UGC on your store and allowing them to showcase their love for your products.

Pricing: Socialphotos offers a free plan with limited features, but paid plans start at $19/month.

2. Instafeed

Instafeed is a Shopify app that lets you display your Instagram feed on your website. This app is easy to install and customise, and it can help you increase engagement and followers on your Instagram account. It’s also mobile-responsive, so it will look great on any device.

Benefits of using Instafeed:

• Dynamic content: It allows you to display dynamic content on your store by showcasing your Instagram feed, making your website more visually appealing.

• Improved engagement: The app can increase engagement and encourage customers to interact with your brand by showcasing your Instagram content in your store.

• Customizable design: It offers various customization options to match your brand’s aesthetics, ensuring seamless integration with your store’s design.
  
• Boosted conversion rates: It helps to boost conversion rates by allowing you to tag and link products in your Instagram photos, making it easier for customers to shop for your products.

Pricing: Instafeed offers a free plan, but monthly paid plans start at $5.99/month

3. Shoppable Instagram

Shoppable Instagram is a Shopify app that enables you to tag products in your Instagram photos and create a shoppable feed on your website. This app makes it easy for customers to purchase products directly from your Instagram posts.

Benefits of using Shoppable Instagram:

• Increased sales: It allows you to showcase your Instagram posts on your store and tag products in them, making it easier for customers to shop your products and increase sales.

• Enhanced customer experience: By providing a seamless shopping experience through your Instagram feed, the app can enhance the customer experience and encourage repeat purchases.

• Increased engagement: By featuring your Instagram feed and allowing customers to shop your products, the app can increase engagement and encourage customers to interact with your brand.

• Increased social media following: It helps you increase your social media following by showcasing your Instagram feed on your store and encouraging customers to follow you on Instagram for more content and updates.

Pricing: Shoppable Instagram offers a free trial, but monthly paid plans start at $19.

4. Covet.pics

Covet.pics Instagram feed is a powerful tool that can help you enhance the design and engagement of your Instagram feed. Seamlessly integrating your product gallery with your Instagram content allows your customers to shop directly from your feed, making the purchasing process more convenient.

Benefits of using the Covet.pics app:

• Enhanced Instagram feed design: Seamlessly integrating your product gallery with your Instagram content helps enhance your Instagram feed’s design.

• Improved customer shopping experience: By allowing customers to shop directly from your Instagram feed, you improve the customer shopping experience and make purchasing more convenient.

• Real-time updates: It provides real-time updates, ensuring that any product tags are instantly reflected in the corresponding product gallery on your Shopify website.
• Customizable options: You can manually update photos on your Instagram feed, either individually or in bulk, and customise your product gallery according to your preferences.

Pricing: Covet.pics offers a free plan with limited features, but paid plans start at $14.99/month.  

5. Cameo ‑ Instagram Shop Feed

Cameo – Instagram Shop Feed is a Shopify app that allows you to create a shoppable Instagram feed for your online store. With this app, you can easily connect your Instagram account to your Shopify store and display your Instagram feed on your website. Your customers can then browse and purchase products directly from the Instagram posts in your feed, making it a convenient and seamless shopping experience.

Benefits of using the Cameo – Instagram Shop Feed app:

• Shoppable Instagram feed: It allows you to create a shoppable Instagram feed for your online store, making it easy for customers to browse and purchase products directly from your Instagram posts.

• Improved engagement: By displaying your Instagram feed on your website, the app can increase engagement and keep customers on your site for longer, potentially leading to more sales.
  
• Customizable options: The app offers a variety of customization options to match your brand’s look and feel, including the ability to choose your own fonts, colours, and layout options.

• Analytics: It provides analytics to help you track the performance of your shoppable feed and understand customer behaviour, such as which posts and products are the most popular. This can help you make data-driven decisions to optimise your feed for better results.

Pricing: Cameo ‑ Instagram Shop Feed offers a free trial of 7 days, and paid plans start at $9.99/month.

6. Closer ‑ Instagram Followers

Closer – Instagram Followers is a Shopify app that can assist businesses in building their online credibility and increasing customer trust by showcasing their Instagram followers on their websites. It offers a user-friendly way to integrate social proof and create a sense of community around your brand. The app allows adding a follow button to your website, which can help increase your Instagram following and grow your social media presence. 

Benefits of using the Closer – Instagram Followers:

• Increases social proof: The app can increase social proof by displaying your Instagram followers on your website, which can help build customer trust and credibility.

• Boost Instagram followers: With the option to add a follow button on your website, the app can make it easier for customers to follow your Instagram account, thus increasing your reach and engagement.

• Improved website design: The app’s customizable display options can enhance your website’s design and make it more visually appealing by incorporating your Instagram followers into your website’s layout.

• Increased conversions: By increasing customer trust and engagement through social proof and a strong Instagram presence, the app can boost conversions and increase sales for your e-commerce business.

Pricing: Closer – Instagram Followers offers a free trial of 30 days, and paid plans start at $29/month.

7. Facebook & Instagram Auto Post

The Facebook & Instagram Auto Post app is designed to simplify the process of posting Shopify store products on social media platforms such as Facebook and Instagram. This automation tool is an efficient way for you to save time and effort in manually posting products on these platforms. By automatically sharing your product catalogue with followers, you can increase social media presence and boost brand awareness. 

Benefits of using Facebook & Instagram Auto Post:

• Time-saving: By automating the process of posting products on Facebook and Instagram, the app saves your valuable time that can be used for other tasks.

• Increased visibility: The app ensures that products are consistently and regularly posted on social media platforms, increasing their visibility to potential customers.

• Customizable settings: The app provides customizable settings, allowing you to choose which products to post, how often to post, and at what times.

• Cost-effective: The app is a cost-effective solution as it eliminates the need to hire additional staff to manage social media accounts and post products manually.

Pricing: Facebook & Instagram Auto Post offers a free trial of 7 days, and paid plans start at $7.99/month.

8. Facebook & Instagram Ads

Facebook & Instagram Ads by AdYogi is a Shopify app that allows you to create and manage your Facebook and Instagram advertising campaigns directly from your Shopify store. With this app, you can easily create and optimise ad campaigns, track performance, and retarget your audience for increased sales and ROI. The app provides several features, such as dynamic product ads, lookalike audience targeting, and automatic product sync to make the process of advertising on Facebook and Instagram more streamlined and effective.

Benefits of using Facebook & Instagram Ads:

• Automated ad creation: It allows you to automate the creation of your Facebook and Instagram ads, saving time and effort.

• Customizable templates: It offers various templates that can be used to create ads that match your brand and messaging.

• Targeted advertising: It allows targeting advertising to specific demographics, interests, and behaviours, ensuring that your ads reach the right audience.

• Performance tracking: The app provides you with detailed performance tracking, allowing them to monitor the success of their ads and adjust their strategies accordingly.

Pricing: Facebook & Instagram Ads offers a free trial of 30 days, and paid plans start at $49/month.

9. Afluencer: Creator Collabs

Afluencer: Creator Collabs helps you connect with social media influencers to promote your products and services. It gives you access to a network of over 5,000 influencers across different niches, allowing you to find the right influencer for your brand. Afluencer also streamlines the collaboration process, from negotiating fees and content to tracking campaign performance.

Benefits of using Afluencer: Creator Collabs:

• Access to a network of influencers and content creators: The app may provide you with access to a wide range of influencers and content creators who can help promote your products to a larger audience.

• Streamlined collaboration and communication: It offers tools to streamline the collaboration and communication process between businesses and influencers, making it easier to manage campaigns and track performance.

• Improved brand awareness and sales: By working with influencers and content creators, you can increase their brand awareness and potentially drive more sales, as these individuals have a dedicated following who trust their recommendations.

• Cost-effective: Compared to traditional marketing methods, influencer marketing can be a cost-effective way for you to reach your target audience and generate leads or sales. 

Pricing: Afluencer: Creator Collabs offers a free trial of 30 days, and paid plans start at $49/month.

10. Linkpop

Linkpop is a Shopify app that allows you to create custom landing pages and link them to your Instagram profile, creating a seamless customer journey from social media to the website. The app offers a drag-and-drop builder for creating landing pages and pre-made templates to choose from. With Linkpop, you can also track clicks and engagement on your landing pages, allowing you to measure the success of your Instagram marketing efforts.

Benefits of using Linkpop:

• Increased traffic: Linkpop helps you to create and share trackable links on social media platforms, which can drive more traffic to your store. You can also analyze the performance of your links and optimize your social media marketing strategy accordingly.

• Improved conversion rates: The app’s link retargeting feature allows you to show targeted ads to people who have clicked on your links in the past, increasing the chances of conversion. You can also add a call-to-action button to your links to encourage visitors to take action.

• Customizable links: You can create customizable links that match your brand and product offerings. This can help to improve brand recognition and make it easier for customers to remember and share your links.

• Comprehensive analytics: The app provides detailed analytics on your link performance, including click-through rates, conversion rates, and revenue generated. This information can help you to optimise your marketing campaigns and drive better results.

Pricing: Linkpop is FREE to use.

11. Video Ad Machine

Video Ad Machine is a Shopify app that helps businesses to create engaging and professional-quality video ads for their products in just a few minutes. It offers various customization options, templates, and a user-friendly interface to make video ad creation easier and more accessible for Shopify store owners.

Benefits of using Video Ad Machine:

• Saves time and effort: It helps you save time and effort by automating the process of creating video ads for your products. This eliminates the need to manually create video ads, which can be a time-consuming process.

• Creates high-quality videos: It uses artificial intelligence to create high-quality video ads for your products. This ensures that your video ads are visually appealing and engaging, which can help increase conversions and sales.

• Customizable templates: The app offers customizable templates that can be tailored to suit the branding and messaging of your business. This ensures that your video ads are consistent with your brand image and messaging.

• Increased reach: Video ads have been shown to be more engaging than static image ads, and the Video Ad Machine app can help businesses reach a wider audience by creating video ads that are more likely to capture the attention of potential customers.

Pricing: Video Ad Machine offers a free trial of 7 days, and paid plans start at $24.50/month.

12. Picsart AI Photo Editor

Picsart AI Photo Editor is a powerful photo editing app powered by artificial intelligence (AI) technology. With this app, you can easily edit your product photos to make them look more attractive and professional, without requiring any advanced photo editing skills. It offers a wide range of features, including one-tap photo enhancement, automatic background removal, and a variety of filters and effects to enhance the look of your photos.

Benefits of using Picsart AI Photo Editor:

• Advanced image editing capabilities: It offers a range of advanced photo editing tools powered by AI, allowing users to easily enhance and customise their product images with features such as background removal, object cloning, and more.

• Saves time and resources: It helps to edit product images directly within your Shopify store, eliminating the need for manual editing or outsourcing the task to a graphic designer.

• User-friendly interface: The app is designed with a simple and intuitive interface, making it easy for users with little to no editing experience to use and create professional-looking product images.

• Cost-effective: Compared to hiring a professional graphic designer or purchasing expensive editing software, Picsart AI Photo Editor is a cost-effective solution that provides you with high-quality product images to enhance your eCommerce store.

Pricing: Picsart AI Photo Editor offers a free trial of 30 days, and paid plans start at $3.99/month.

13. Instagram Shop by Sauce

Instagram Shop by Sauce helps you set up a shoppable Instagram feed on your website. With this app, you can easily tag your products on Instagram posts and display them on your website in a shoppable format. This means that customers can click on the product tags and directly purchase the products from the website without having to navigate to a different page. 

Benefits of using Instagram Shop by Sauce:

• Shoppable Instagram Feed: With Instagram Shop by Sauce app, you can easily create a shoppable Instagram feed on your Shopify store. This allows your customers to browse your Instagram photos and purchase your products directly from your feed.

• Customizable Feed: The app allows you to customise your shoppable Instagram feed to match your brand’s aesthetics. You can choose from different layout options and customise the colours and fonts to match your brand.
  
• Tag Products on Instagram: It allows you to tag your products in your Instagram photos, making it easy for your followers to shop your products directly from your Instagram profile.

• Analytics and Insights: It provides detailed analytics and insights about your shoppable Instagram feed’s performance. You can track engagement, clicks, and sales generated from your Instagram feed and use the data to optimise your Instagram marketing strategy.

Pricing: Instagram Shop by Sauce offers a free trial of 7 days, and paid plans start at $50/month.

14. Showcase – Shop Instagram

Showcase – Shop Instagram helps to display your Instagram photos on your website as a shoppable gallery. With this app, you can turn your Instagram content into a storefront, allowing customers to easily purchase products featured in the photos without leaving the website. It also enables you to customise your shoppable gallery to match your brand’s style and design.

Benefits of Showcase – Shop Instagram:

• Shoppable Instagram galleries: Showcase enables you to easily create shoppable Instagram galleries on your Shopify store, allowing customers to discover and purchase your products directly from your Instagram posts.

• Customizable gallery design: You can customise the design of your Instagram galleries to match your brand’s look and feel, and easily add galleries to any page on your Shopify store.
  
• Analytics and insights: Showcase provides valuable analytics and insights, including the number of clicks, impressions, and purchases generated by your shoppable Instagram galleries, allowing you to track the effectiveness of your Instagram marketing efforts.

• User-generated content: You can use Showcase to collect and display user-generated content (UGC) from Instagram, which can help to build trust and social proof with potential customers, increase engagement, and drive sales.

Pricing: Showcase – Shop Instagram offers a free trial of 14 days, and paid plans start at $39/month.

15 – Taggshop Shoppable Instagram

Taggshop Shoppable Instagram helps to create shoppable Instagram galleries on your website. The app allows you to tag Shopify products on Instagram posts and stories, which is available on your website. When customers click on the tagged product in the Instagram gallery, they will be directed to the corresponding product page on the website, making it easy for customers to shop directly from Instagram.

Benefits of using Taggshop Shoppable Instagram:

• Simplifies Instagram shopping: It simplifies the shopping process for your customers by allowing them to purchase products directly from your Instagram feed. This makes the shopping experience seamless and convenient for customers, leading to higher conversion rates.
  
• Increased engagement: It helps to increase engagement on your Instagram account by tagging your products directly in your Instagram posts. This allows customers to easily access your products and increases the likelihood of them making a purchase.
  
• Customizable: The app is highly customizable, allowing you to create a unique shopping experience for your customers. You can choose how your products are displayed, what they look like, and how they are organised.
  
• Advanced analytics: The app provides advanced analytics to help you understand how customers are interacting with your products on Instagram. This includes data on clicks, conversions, and revenue, which can help you optimise your Instagram strategy and increase sales.

Pricing: Taggshop Shoppable Instagram offers a free trial of 14 days, and paid plans start at $39/month.

How to choose the best Shopify apps for Instagram?

To sum up, Instagram is a valuable platform for eCommerce businesses, and these five Shopify apps can assist you in effectively promoting your products on Instagram. 

These apps provide a variety of features, including displaying shoppable galleries and user reviews, as well as collecting and displaying UGC from Instagram, to help you boost engagement, followers, and sales on Instagram.

Moreover, our Content Kettle podcast covers additional Instagram marketing strategies, so be sure to listen for some insightful episodes on eCommerce marketing.