Are you struggling to get users to talk about your brand? Is it getting difficult to sell even after having a great product? Are you not finding any customers on META and Google?
It’s time to give a shot to TikTok marketing for eCommerce.
It’s not news that META and Google platforms have been the most common to reach your audience for years and new brands are finding it extremely challenging to make their presence felt on these platforms.
There was a need for something new to break this matrix, something to transform social media and that’s when TikTok entered the scene.
Short-form video content has now become the go-to for users across the world and TikTok is pioneering it.
Now, TikTok is a force to reckon with when it comes to social media and marketing platforms and if used well, it can catapult your brand to newer heights in no time. That’s why we’re going to help you make the most of this platform with this guide.
What is TikTok marketing for eCommerce?
TikTok marketing for eCommerce is about leveraging TikTok to promote your brand, products and services. It can be done by building the brand presence on the platform through relatable and engaging content.
TikTok also allows advertising on the platform making it an easier and much more efficient way to reach your audience. The platform can be used to increase brand awareness, nurture community, and provide services. It can also be utilized as a feedback platform where you can receive consumer’s feedbacks and work on them to improve your products or services.
With more than a billion users, TikTok offers a huge opportunity to stand out and build your brand.
Now that you have an idea about how the platform works, let’s understand what makes TikTok so special.
Why TikTok marketing for eCommerce?
Here are some of the reasons why leading brands can be seen choosing TikTok marketing for eCommerce:
Large User Base
TikTok has over a billion users and with the rapid pace of new users onboarding the platform, this number has increased a lot. Such a huge user base makes TikTok a go-to place for brands looking to craft their online presence.
If leveraged strategically, TikTok has the potential to significantly increase brand awareness and visibility in no time.
High Engagement Rates
One of the biggest advantages of TikTok is that it keeps the user hooked to the platform allowing brands more time to appear and pitch their communication or product.
As per Oberlo, users spend an average of 45.8 minutes on the app daily. TikTok has a variety of content that appeals to everyone, making them stay on the app for long. It also helps brands and content creators gain followers. Good content also gathers likes, comments and shares boosting the engagement for the brand.
Consistent Virality
In a world where social media rules the roost, viral trends can help your brand reach the goal much quicker than usual marketing. TikTok is a goldmine when it comes to trends.
While other platforms also have trendy moments, TikTok has the potential to churn out viral trends consistently. As a brand, viral trends allow you to be the star and catapult your brand exposure at a significantly lower budget. One good trend and your brand is the talk of the town.
Brand Trust and Credibility
TikTok seems like just an entertainment platform. However, that’s not true. People on the platform make buying decisions based on what they have seen on the platform.
People trust a brand 41% more after seeing their ad on the platform. A brand ad on Tik tik also inspires brand loyalty among the users as 31% of them become loyal to the brand after watching their advertisement.
Influencer Collaborations
Gone are the days when people used to solely rely on mainstream celebrities’ words to make purchasing decisions. Now they believe in influencers more as they are at a hands length and are much more connected. TikTok features allow followers to interact with them and also have the chance to follow their life closely. This builds trust among followers allowing influencers to promote products.
To leverage this trust, a brand can collaborate with relevant influencers on TikTok and reach their target audience. With millions of influencers and content creators on the platform, a brand can collaborate with them and build brand trust in a short time.
Plethora of Advertisement Options
TikTok is a delight for marketers because it offers a plethora of advertising options for brands to leverage. You can run in-feed ads, craft branded hashtags and even video effects to help your brand reach users. If you lack relevant expertise, you can rely on TikTok marketing agency to use ads to their fullest and promote your products.
Robust Analytics
Analytics should form the core of a brand’s TikTok marketing strategy to utilize the platform better. And TikTok provides effective insights on everything your brand posts on the platform.
You can use this data to analyze and understand what’s working and what’s not. These insights help you plan your content better and also target relevant segments of users. TikTok marketing for eCommerce is not an arrow in the dark, it’s a data-centric, well-planned move to ensure increased sales and brand exposure.
Competitive Advantage
What makes your brand better? Your ability to stay ahead of your competition and TikTok can help you do that. While TikTok is immensely popular among the users, brands are still exploring the platform and many have not cracked it. If you start even now, you can get the kickstart you need, if you are able to establish yourself on the platform.
If you’re able to craft a winning TikTok marketing strategy for eCommerce, your brand can soar higher in no time. And, for that you need to understand the platform better. You can read more about the brand and crucial statistics about it in this article.
TikTok marketing for eCommerce best practices
To make the most of the platform, here are some TikTok marketing best practices to follow:
Define Your Objective
Your TikTok business marketing strategy can’t be successful unless you define what exactly you are expecting from the platform. Each brand’s goals are different and their TikTok marketing is based on those goals.
You can choose to focus on brand awareness and exposure, or just want to use the platform to sell your products. Driving traffic to your own store could also be something you can focus on. Whatever your requirement is, you should plan your marketing around that for best results.
Know Who Your Audience Is
TikTok has a varied user base such as Gen Z, millennials and people older and younger than these. This short video platform also has people from different genders.
As per Data Reportal, 54% of TikTok users are female while the rest are male. Such a user base allows every brand to specifically target the people they believe could use their product or service.
So, plan your TikTok eCommerce marketing strategy as per who your audience is and what they expect from you. Also, don’t forget to connect and engage with your audience to keep them hooked to your brand.
Use UGC to Boost Credibility
TikTok is a user-centric platform and content made by users adds authenticity and it’s expected to get more engagement as compared to branded content. It also boosts your brand’s credibility when real common people talk about it.
So, encourage user-generated content around your product and brand to get more people talking about it. You can ask people to join your product challenges or use their creativity to integrate your product in their videos. Giveaways, contests and challenges are good ways to get UGC for your brand.
Collaborate with Influencers
As per Adobe, 1 in 4 small businesses use TikTok influencers for promoting or selling their products. This shows the kind of impact influencers are having on this platform.
Utilizing them for your TikTok marketing strategy is crucial if you want to build a loyal fan base in less time. Influencers help you penetrate the already-saturated market by putting your products or services in front of their royal following. Without influencers, you would require a lot more time and money to reach your audience.
Use TikTok Ads to Scale
Along with organic content and influencer collaborations, using TikTok ads could help you generate revenue or drive traffic to your store. These ads would allow you to target specific users by showing the solution of the problem they are struggling with. It’s much more targeted and efficient when compared to organic content.
Experiment, Analyze, Learn and Apply
TikTok is a platform where most of the brands are new and unsure of what would work. So, it becomes crucial to keep experimenting on the platform and analyzing each experiment to draw learnings.
Do your thing on TikTok and pivot when you find something better that has the potential to blow up and help your brand reach its goal. Experiment, analyze, learn and apply to crack TikTok.
TikTok marketing for eCommerce – Examples from real-life brands
Here are some brands doing a fantastic job at TikTok marketing for eCommerce:
Gymshark
One of the leading fitness brands on TikTok, Gymshark reached more than 2 million followers in just 6 months. It was possible only because of the brand’s content strategy that focuses on fitness videos with a touch of humor.
Along with that, Gymshark regularly posts workout challenges that people can join and feel connected to. One of their challenges known as #gymshark66 where the brand asked users to submit their workout videos using their hashtag. This challenge got more than 190 million views and established the brand’s presence as one of the best in the fitness industry on TikTok.
Chipotle
No brand uses casual and user generated content better than Chipotle. They are known to share fan-made content such as people sharing their Chipotle recipes and hacks. The brand posts dance challenges and BTS from their crew members and much more. The brand engages with their community and keeps the vibe of their handle pretty chill and casual making them one of the most loved brands on the platform.
Fenty Beauty
TikTok thrives on tutorials. From delicious recipes to DIYs, tutorials are one of favorite types of content on the platform and no one does tutorials like Fenty Beauty. This Rihanna-led beauty brand posts makeup tutorials, product launches and wear tests. Their handle is like a knowledge hub for the beauty and skincare enthusiasts.
Apart from these brands you can also look up to Dunkin, Duolingo, Crocs and Guess for inspirations on how to do Tiktok marketing for eCommerce the best way.
Getting started with TikTok marketing for eCommerce?
If you follow the aforementioned tips and these brands you can certainly leverage TikTok better.
However, doing it on your own would take some time and you might lose to your competition. The other way to do it is to hire an expert TikTok marketing agency to help you with Tiktok business marketing strategy. With their experience and expertise, they can set up your brand on TikTok in no time.
We have the experience of working with numerous brands for their TikTok marketing for eCommerce and we can help you too. If you are unsure about how to get your TikTok marketing going, you can contact us here.
