Effective communication in fast-moving e-commerce keeps clients in the know and pushes sales. That’s where SMS marketing grew as one of the essential tools for businesses looking to see better open rates than email and ensure that promotions and updates are noted within seconds.
What naturally draws people to SMS marketing is its instant reach and efficiency. It works well for time-sensitive offers or priority updates. With SMS marketing apps, businesses can easily automate and organize campaigns for relevant messaging that will boost their marketing strategy. This blog will cover Shopify’s top-rated SMS marketing apps and how they can boost your business.
Shopify SMS marketing apps (reviewed)
Here’s a list of the best Shopify apps you can use for SMS marketing automation:
1. Postscript
Postscript is one of the most potent SMS marketing platforms explicitly developed for Shopify stores; hence, it is excellent software for your e-commerce business. What you will be able to do with this tool is to easily create and automate very targeted, very personalized SMS campaigns that will make you truly move the needle on consumer engagement and sales. The UI is very intuitive, and with native integration to Shopify, you can run your SMS marketing efficiently within your platform.
Shopify rating: 4.8
Key features
- Integrate seamlessly with Shopify for easy campaign management
- Advanced segmentation and targeting to ensure you’re reaching the right customers
- A/B testing so you have perfect SMS content and timing
- Automate workflows for cart abandonment reminders, product launches, etc.
- Stay TCPA and GDPR compliant
Pros and Cons
Pros
✅ Good solution for Shopify stores with profound integration
✅ High deliverability rate, high customer engagement
Cons
❌ Can be pricey for companies with substantial contact lists
❌ Basically, only SMS marketing
Pricing
Postscript offers a free package with limited functionality, making it pretty democratic software for businesses of any size.
- Starter: $25/month
- Growth: $100/month
- Professional: $500/month
- Enterprise: Custom Pricing
2. TxtCart
TxtCart is an SMS marketing platform that drives conversational commerce by enabling real-time, two-way customer communication. It’s really conversion-friendly, blending automation with a personal touch. TxtCart integrates easily with Shopify, so it can start engaging with your customers quickly.
Shopify rating: 4.7
Key features
- Real-time, human-powered live chat to engage customers directly
- Recover abandoned carts to maximize sales
- With its Abandoned Cart Recovery feature, automated SMS sent to customers with items forgotten in their cart, sweetening the deal and bringing them back for conversion.
- Businesses can send messages using brand language, personified to suit the brand, for better customer engagement and response.
- Real-time analytics empowers businesses to track and monitor the effectiveness of SMS campaigns in terms of the available details and performance metrics.
Pros and cons of TxtCart
Pros
✅ Very high conversion achieved because of person-to-person, fully customized interactions. ✅ Strong focus on conversational commerce.
Cons
❌ Insolence with one of the most expensive platforms relative to most other SMS marketing platforms.
❌ Only SMS — there are no features for any other channel.
Pricing
A free plan is not available.
- Starter: $29/month
- Growth: $79/month
- Pro: 199/month
- Enterprise: $499/month
3. Attentive
Leading the pack is the SMS marketing platform, which enables enterprise-level businesses to scale their efforts enormously. Known for its remarkable features, Attentive is one of the most sought-after platforms to help companies connect with their customers through engaging, personal, and timely messages. Thanks to its incredibly high deliverability rates, Attentive will drive further revenue. Integrated with crucial e-commerce platforms like Shopify, managing large-scale SMS campaigns is easy and seamless.
Shopify rating: 4.7
Key Features
- Advanced segmentation and personalization for campaigns
- Easy integration with many e-commerce platforms, including Shopify
- Test the message content and the timing of your messages with A/B testing to drive the most successful results.
- In-depth statistics and powerful analytics to trace the results from campaigns
- Enterprise needs and compliance-supported features
Pros and Cons
Pros
✅ Scalable: it’s the answer to enterprise-level SMS marketing.
✅ Strong, in-built compliance and support features
Cons
❌ It might feel like overkill for a small to medium-sized business.
❌ More costly than other smaller-scale SMS marketing solutions
Pricing
A free trial is available. Pricing is customized based on your business’s size and needs. It’s on the high end in cost, but based on the features and support that come with the platform, it’s worth the investment for an enterprise-level business.
4. Emotive
Emotive is an SMS marketing platform genuinely built from the ground up for deep, personalized service engagements. Best for e-commerce businesses looking to drive conversions with personalized messaging, Emotive allows them to build conversational, humanized SMS campaigns that truly make sense for customers, personalizing the shopping experience and skyrocketing engagement.
Shopify rating: 4.4
Key features
- Advanced segmentation tools for highly targeted messaging.
- Real-time two-way conversations to talk directly with your customers.
- A/B testing capabilities to refine your SMS campaigns all the way
- Automated workflows that will take your marketing efficiency even further
- Integrated with the top eCommerce platform for seamless operation
- The good and the bad
Pros and Cons
Pros
✅ Customer service like no other with personalized onboarding
✅ High level of engagement using SMS conversational campaigns
Cons
❌ As the SMS hub’s core service, it can be too expensive for small businesses.
❌ A small number of CRM native integrations
Pricing
Emotive quotes are fully customized and based entirely on what you want and your level of service. I recommend you contact the sales team for a quote.
- Starter: $100/month
- Pro: $200/month
- Advanced: $300/month
- Enterprise: Custom
5. SmsGO
Smsgo is the easiest and most convenient SMS marketing platform that brings SMS marketing closer to businesses of all sizes without complexity. Simple, really—easy to set up and with a very simple interface, meaning it’s also perfect for those new to SMS marketing or for those looking for a lean experience.
Shopify rating: 4.4
Key features
- A super user-friendly interface for quick and rapid setup and management of campaigns
- Generic features of automation to help achieve proper messaging
- Advanced analytics will help monitor the campaign’s performance.
- It readily integrates with most popular e-commerce platforms.
Pros and Cons
Pros
✅ Easy and intuitive design, so it’s simple for beginners
✅ Pricing plans are quite affordable and ideal for small businesses
Cons
❌ Not so many advanced features for further campaigns
❌ The segmentation is standard compared to other competitors
Pricing
Its pricing is delightful to small and medium businesses.
- Basic: FREE
- Standard: 29.99/month
- Enterprise: 199.99/month
6. Smsbump
SMSBump is the high-power SMS plugin on the Shopify app store with further integration of e-commerce-dedicated features for the creation of an effective and easy-to-use SMS marketing tool for Shopify store owners. The advanced automation, segmentation, and personalization features help step up your SMS marketing game for creating highly effective super campaigns that drive real customer engagement and superb sales.
Shopify rating: 4.8
Key features
- Native Shopify integration for automated messaging based on customer actions
- Advanced segmentation and personalization of messages to run targeted campaigns that drive more sales
- Smart Sending features to help you maximize your revenues while keeping the relationship with your shoppers beautiful.
- A/B testing and analytics are used to optimize SMS performance.
Pros and Cons
Pros
✅ Tight Shopify integration for optimized e-commerce workflows.
✅ Advanced automation options for granular customer interactions.
Cons
❌ Steep learning curve for users unfamiliar with advanced marketing apps.
❌ Expensive from the point of view of the smaller store owner.
Pricing
The pricing is designed and provided on different types, dependent on the number of SMS sent, making it scalable to any business capacity.
- Starter: $79/month
- Pro: $169/month
- Premium: Custom Quote
7. Omnisend
Omnisend is an all-in-one marketing automation platform that boosts e-commerce businesses. Not limited to facilitating businesses with emails, the old-fashioned way—omnichannel means the integration of SMS, email, and other channels in one tool that speaks to your customer for better things than ever before. You can personalize the automation workflow by focusing on the customers to ensure you deliver the right message at the right time, according to their behaviors and preferences.
Shopify Rating: 4.7
Key Features
- Multichannel campaigns: A single SMS, email, and push notification campaign.
- Out-of-the-box: Pre-built automation workflows for cart abandonment and welcome series.
- Segmentation and targeting: Create segments around customer behavior, shopping patterns, and more.
- Drag-and-drop editor: Design emails or messages in a friendly, pain-free process to fit your brand identity.
- Detailed analytics: Track the performance of your campaigns and optimize tactics with detailed reports.
Pros and Cons
Pros
✅ Powerful analytics to Increase customer engagement.
✅ Fabulous support and resources available
✅ Ability to customize price plans for businesses operating at any stage
Cons
❌ A few or limited features have no scope for further customizations
❌ You might need to scale with some features
Pricing
It has a free plan for up to 500 emails per month.
- Free: $0/month
- Standard: $16/month
- Pro: $59/month
8. OneText
OneText is a leading SMS marketing app explicitly crafted for Shopify stores. The app focuses on simplicity and effectiveness in helping your Shopify e-commerce business create close connections with your customers through tailor-made SMS campaigns. The seamless integration of OneText with Shopify ensures that all marketing activities are in tandem with in-store actions—an easy way to manage and run campaigns.
Shopify rating: Not available
Key Features
- Customer data from your Shopify store will populate the audience segments you have for each campaign.
- Automated SMS campaigns trigger messages at the right time, such as cart abandonments, order confirmation messages, and more, depending on your vintage store’s needs.
- Make these warm and personal by cloaking messages closer to audience behavior, preferences, and purchase history.
- Get a clear overview of your SMS campaigns’ performance before you run them, with detailed analysis.
Pros and Cons
Pros
✅ Native integration with Shopify
✅ High deliverability and conversion rates
✅ Easy to create and user-friendly
Cons
❌ Only for shop owners on Shopify
❌ Not as advanced as some other best competitors
Pricing
One Text offers variable pricing at its cheapest. The cost differs according to the number of messages you wish to send.
- Volume: $0.005/SMS
- Growth: 0.007/SMS
- Enterprise: Custom
9. Klaviyo
Klaviyo is always a top-notch, well-acknowledged marketing automation tool for email and SMS marketing; it performs perfectly for e-commerce businesses. Klaviyo delivers better-targeted and crisper-toned messages that can dig deep into the hearts of your audiences with top-notch segmentation and personalization functionality. It integrates seamlessly with Shopify and other e-commerce platforms to facilitate easy syncing of customer data and campaign setup.
Shopify rating: 4.6
Key Features
- Advanced Segmentation helps you define customer segments based on behavior, preference, and purchase history.
- Tailor messages that spur engagement and conversions.
- Send campaigns that have been pre-tested for the best messages and designs.
- Track and analyze campaign performance to improve the bottom line.
Pros and Cons
Pros
✅ Powerful segmentation and personalization
✅ Native integrations with Shopify and more
✅ Advanced analytics and reporting
Cons
❌ Quite complex for beginners
❌ A bit pricier than its competitors
Pricing
There is a free plan for 250 contacts.
- Free: $0/month
- Email: $45/month
- Email & SMS: $60/month
10. LiveRecover
Recover the lost sales from your abandoned carts—an area most people don’t think about when it comes to profit. LiveRecover combines the power of SMS marketing and personal outreach to re-engage customers who are added to a cart and never checked out. But what really sets it apart is the human-powered service that sends text messages. That makes the text messaging feel like the work of a human, not some computer system. So, as we say, it gives a big push with conversions.
Shopify rating: 4.6
Key Features
- Human-powered SMS for a personal touch
- Engaging in automated cart recovery
- Easy integration with Shopify
- Performance and ROI real-time tracking analytics
- Setup is easy with the help of customizable templates
Pros and Cons
Pros
✅ High conversions due to a personalized approach
✅ Real-time customer support using SMS
Cons
❌ Used purely for cart recovery rather than a fully-featured SMS tool
❌ A bit higher in price on average than automatic solutions
Pricing
LiveRecover runs a performance-based pricing model.
- Growth: $49/month
- Pro: $199/month
- Enterprise: $499/month
11. SimpleTexting
SimpleTexting is a rather versatile SMS marketing application with users ranging from the smallest startups to the most prominent corporate organizations. It is user-friendly but enriched by powerful features like mass texting, automation, and two-way messaging, so it tends to be very appealing for businesses when choosing the platform for audience engagement in text.
ShopifyG2 rating: Unavailable
Key Features
- Very simple to work with the dashboard
- Two-way messaging that helps to engage with customers directly
- An automated reply and schedule messaging facility
- CRMs and marketing tool integration
- Detailed analytic reporting to have the success rate of the campaign
- Success rate ensures clicking
Pros and Cons
Pros
✅ Ease of use interface
✅ Sends messages with multiple lengths in both SMS and MMS
Cons
❌ Will get costly with more extensive contact lists
❌ There isn’t much you can edit easily for the more meticulous savvy
Pricing
The SimpleTexting application has a multi-tiered pricing model wherein the number of messages it provides is traffic-sensitive. The first price or subscription starts at $39 per month for 500 credits, and from there, there are more extensive options up to the messaging needs of far bigger business vendors.
12. Textedly
Textedly is ideal for any business looking for a simple, no-fuss way of communicating with their list through SMS. It’s all about firing off messages quickly and effectively without any elaborate setups or integrations, so it’s the best app for companies willing to run some very run-of-the-mill SMS campaigns without being slipped into a pool of unnecessary functionality.
Shopify rating: Unavailable
Key Features
- It is a fast and easy setup with mass texting and scheduled automated messages.
- Set up is easy and fast
- View delivery reports and data right at your fingertips
- Editable keywords for customer opt-ins
- No setup fees or contracts
Pros and Cons
Pros
✅ Quick and easy setup
✅ Clear pricing without some nasty surprises regarding some hidden costs
Cons
❌ When dealing with rather simple campaigns, the software is super basic in what it offers.
❌ Their no-two-way messaging support
Pricing
There is a free plan available.
- Basic: $26/month
- Bronze: $38/month
- Plus: 69/month
13. EZ Texting
EZ Texting makes the powerhouse structured for business needs operationally easy. EZ Texting uses many features accessible to companies and agencies of any size. This app offers mass texting tools, text-to-join campaigns, and automated responses, making it easy for all its users to create and manage effective SMS campaigns.
Shopify rating: Unavailable
Key features
- Mass text and group message/text-to-join campaigns to grow your subscriber list
- Replies with automatic replies and drip campaigns
- Easy integration with popular
- CRM and marketing tools
- Powerful analytics and reporting.
Pros and Cons
Pros
✅ Intuitive and little learning curve
✅ Scalable pricing for both small and enterprise businesses
Cons
❌ Some advanced features may not be available
❌ lower-tier plans
❌ Little to no message personalization options
Pricing
EZ Texting has varying pricing plans that correlate with different business conduct capacities.
- Launch: $20/month
- Boost: $60/month
- Scale: $100/month
- Enterprise: $3000/month
Conclusion
Choosing the best Shopify app for SMS marketing can be tricky.
While the list above helps you streamline the options available, we recommend starting with identifying the business goal or objective you want to achieve with SMS marketing.
The very next thing we recommend looking into are the features the app offers, pricing plans available and the customer support the Shopify experts offer.
Unsure which app best suits your Shopify store’s requirements? Reach out to us to get started with SMS marketing.
