Find the best Shopify email marketing apps to increase your store sales, run your email campaigns on autopilot, and improve customer interaction. Look for the perfect tools to grow online stores effectively.
Email marketing is a potent sales tool and client relationship channel, so much so that Shopify store owners often consider it their primary strategy for building their business. In fact, it is the one channel that has proven to deliver a high ROI as compared to others.
But to get the most out of emails, you need personalization and automation. This is where choosing the best email marketing app comes in.
In this blog, discover the top Shopify email marketing apps to keep your customers in the know, convert like crazy, and grow your online store. Equipped with features such as automation, segmentation, analytics, and more, these apps make creating bomb email campaigns super easy.
List of the best Shopify email marketing apps
Based on our research, here are the best email marketing automation apps for Shopify stores:
1. Shopify Email
Shopify Email, built specifically for Shopify store owners, offers a streamlined, all-in-one solution for managing email campaigns directly from your Shopify admin panel. It eliminates the need for third-party integrations and allows you to use custom templates to match your brand’s identity. This native integration ensures high personalization and customer engagement, leading to improved order capture.
Shopify rating: 4.5
Key features
- Effortlessly create, send, and track email campaigns with Shopify Email’s intuitive management tools.
- Native Shopify integration ensures seamless connection between store data and email campaigns for a personalized experience.
- Highly customizable prebuilt templates align with your brand and showcase tailored product recommendations.
- Automated welcome emails and order confirmations engage customers promptly and efficiently.
- Built-in analytics provide effective tracking and optimization of campaign performance.
- Cost-effective and standalone, Shopify Email requires no additional software or integrations.
Pros and Cons
Pros
✅ Native Shopify integration for a seamless marketing experience.
✅ It has a very user-friendly interface and is suitable for both beginners and seasoned marketers sending emails.
Cons
❌ Advanced features that other email marketing apps have are not plenty.
❌ Customization options for the template are pretty on the primary level.
Pricing
With Shopify Email, the first 10,000 emails in your Shopify account are included in your plan every month, after which it costs just $1 per 1,000 emails and drops the prices relatively low for most businesses.
2. Klaviyo
Klaviyo is an email marketing platform designed for e-commerce, offering advanced segmentation and automation. It integrates with Shopify to leverage customer data for targeted, impactful emails based on behavior and preferences. Klaviyo also provides detailed reporting for optimizing campaigns and maximizing ROI.
Shopify rating: 4.6
Key features
- Advanced customer behavior and data segmentation directly from your Shopify store.
- Automated workflows in email sequences include a welcome series, cart abandon, and post-purchase follow-up.
- A/B testing for subject lines, content, and send times to optimize for better engagement.
- Advanced analytics that follows the performance of emails and the customer lifetime value.
- Real-time integration with Shopify is needed to keep your customer data updated and synchronized.
Pros and Cons
Pros
✅ This level of segmentation and automation can be a huge pro.
✅ Native integration with Shopify for ultra-personalized campaigns.
Cons
❌ A bit complex to manage regarding setup and ongoing management for the email beginner.
❌ Pricey in the long run due to your growing email list.
Pricing
Klaviyo is free for up to 500 contacts, with paid plans starting at $45 monthly. It has scalable pricing, so you only pay for the number of contacts and features you need in case there are growing business needs for more and better email marketing capabilities.
Free: $0/month
Email: $45/month
Email & SMS: $60/month
3. Omnisend
Omnisend is a top Shopify email marketing app that enhances customer engagement with powerful email campaigns. Its drag-and-drop editor lets you quickly create visually appealing emails aligned with your brand. Advanced segmentation options tailor messages based on actions and purchase history, boosting open and conversion rates.
Shopify rating: 4.7
Key features
- Drag-and-drop email builder for creating professional emails without coding.
- Advanced segmentation for targeting specific customer groups with tailored messages.
- Automated workflows for time-saving and increased engagement.
- A/B testing to determine the most effective email versions.
- Integrated analytics for comprehensive insights into campaign performance.
- Tools for expanding your audience and reaching new markets effortlessly.
Pros and Cons
Pros
✅ User-friendly interface yet very aggressive in automation.
✅ Very effective in creating highly segmented email campaigns.
Cons
❌ Reserved features for higher-level plans.
❌ Minimal design customization for professional users.
Pricing
Omnisend has a freemium plan, and one can access its very core email marketing features; thus, it is relatively accessible to small businesses. Other packages are paid and have additional functionalities applicable to fast-growing and large businesses.
- Free: Free up to 500 emails/month.
- Standard: $16/month
- Pro: $59/month
4. Seguno
Seguno is an email marketing tool designed for small and medium-sized Shopify businesses. Its seamless Shopify integration lets you manage all email campaigns directly from your Shopify dashboard. Focused on automation and ease, Seguno provides an intuitive interface for creating and managing effective email campaigns without leaving the platform.
Shopify rating: 4.8
Key features
- Native Shopify integration for managing email marketing directly from your Shopify admin.
- Pre-built automation templates for welcome emails and product reviews.
- Dynamic content that personalizes emails with automatic updates.
- Real-time analytics to monitor and optimize campaign performance.
- Smart tags for easy audience segmentation based on shopping behavior.
Pros and Cons
Pros
✅ Shopify native integration.
✅ Easy management with a user-friendly interface.
Cons
❌ Has fewer advanced features than email marketing apps.
❌ Not ideal for huge businesses with very complex email requirements.
Pricing
Seguno is free and allows you to send 250 emails monthly, which is a great head start for your small business. Seguno’s paid options advance as your needs grow, ensuring that you always have the option to switch depending on your increasing demands.
- Free: This plan allows you to send emails to 250 subscribers
- Pro: From $35 per month with up to 1,000 subscribers
5. Mailchimp
Mailchimp integrates seamlessly with Shopify, offering a user-friendly solution for your email marketing needs. Its drag-and-drop editor makes creating beautiful, responsive campaigns easy. With advanced segmentation and valuable insights, Mailchimp helps you send personalized emails that boost engagement and conversion rates.
Shopify rating: 3.2
Key features
- Seamless Shopify integration for hassle-free synchronization of your online store with email marketing.
- Advanced audience segmentation to target and engage specific customer groups effectively.
- Easy customization of prebuilt email templates to align with your brand’s voice and style.
- WYSIWYG autoresponder for creating codeless, automated email sequences effortlessly.
- Comprehensive tracking features for detailed analytics and campaign performance optimization.
Pros and Cons
Pros
✅ Very user-friendly and a vast number of customizable templates.
✅ Strong automation acts as a driver for customer engagement.
Cons
❌ Feature set of the free plan is quite limited.
❌ Expensive when the number of subscribers becomes significant.
Pricing
Mailchimp offers a free plan with limited features. It is mainly used by small businesses or people just starting to take their first steps in email marketing.
- Free: $0/month
- Essentials: $13/month
- Standard: $20/month
- Premium: $350/month
6. Avada
Avada is a robust email marketing app tailored exclusively for Shopify, designed to boost your email marketing impact effortlessly. It offers an intuitive interface for building, automating, and optimizing campaigns. Deep integration with Shopify ensures seamless alignment with your e-commerce goals, enhancing customer loyalty and driving sales.
Shopify rating: 4.9
Key features
- Seamless Shopify integration for managing and running email campaigns directly from your store.
- Advanced automation capabilities for setting up workflows such as abandoned cart recovery and welcome series with effective customer engagement.
- Drag-and-drop email builder for creating visually stunning emails without coding knowledge.
- Customizable templates to match your brand identity and ensure relevant audience targeting.
- Robust analytics for performance analysis and continuous improvement of your email campaigns.
Pros and Cons
Pros
✅ Great bang for the buck available in the feature-rich free plan.
✅ Rich automation functionality built for Shopify users.
Cons
❌ Pretty steep learning curve—not for newbies.
❌ Limited third-party integrations.
Pricing
The free plan for businesses that’d like to dip their toes with email marketing without a front-end investment.
- Free – $0/month
- Pro – $16/month
- Advanced – $47/month
- Enterprise – Custom Pricing
7. SmartrMail
SmartrMail is a user-friendly and powerful tool designed for Shopify store owners. Its intuitive email marketing features enable you to create and automate highly personalized campaigns that drive sales. Seamlessly integrated within Shopify, SmartrMail stands out as the easiest marketing tool to use. With just one click, you can set up the app directly from your Shopify admin panel.
Shopify rating: 4.8
Key features
- Seamless Shopify integration for managing email campaigns.
- Personalized product recommendations based on shopper behavior and purchase history.
- User-friendly drag-and-drop email composer for creating visually appealing emails quickly.
- Automated email sequences for abandoned carts, welcome series, and post-purchase follow-ups.
- Advanced segmentation for precise targeting of customer groups.
Pros and Cons
Pros
✅ Very easy to use. The perfect tool for beginners.
✅ Strong automation features for personalized email marketing.
Cons
❌ Limited advanced customization available.
❌ Analytics and reporting features proved to be complicated.
Pricing
SmartrMail is free to use and has basic features, which implies that the tool is within reach of small businesses, too. Paid plans unlock more features and capabilities for scalping to the size of one subscriber.
- Essential – $9.80 per month
- Standard – $69.30 per month
8. AiTrillion
AiTrillion is seamlessly integrated with Shopify, providing a comprehensive marketing suite that includes email, SMS marketing, loyalty programs, and more—all from a single dashboard. This all-in-one solution offers eCommerce businesses a centralized platform for managing various customer engagement activities. Ideal for those looking to expand beyond email marketing, AiTrillion helps you build a robust, inclusive marketing strategy.
Shopify rating: 4.7
Key features
- Full Shopify integration and complete campaign control from each channel.
- AI-powered content to boost sales by offering personalized products.
- Automated workflows on email, loyalty programs, and SMS.
- In-depth analytics insight to monitor the real-time performance of the campaigns and user engagement.
- Utilizes segmentation on the customer base to run targeted marketing campaigns.
Pros and Cons
Pros
✅ Comprehensive solution that covers most marketing channels.
✅ AI-powered automation results in stellar, personalized customer experiences.
Cons
❌ Wider learning curve due to the wide gamut of features.
❌ Might be overwhelming if the business requires only email marketing.
Pricing
AiTrillion’s pricing models are based on the number of active users, making it scalable to any size business.
- Starter: $49/month
- Growth: $99/month
- Professional: $199/month
- Advanced: $599/month
9. Convertkit
ConvertKit allows you to build and automate personalized email campaigns tailored to your audience’s needs. Its advanced segmentation creates customer groups based on behavior, ensuring your emails are relevant and engaging. Powerful automation features streamline your marketing, from welcoming new subscribers to nurturing them with drip campaigns and driving repeat sales, all without extra effort.
Shopify Rating: Unavailable
Key features
- Seamless Shopify integration for efficient management of email campaigns directly within your store.
- Advanced segmentation for sending targeted messages to the right audience.
- Automated email workflows for welcome sequences and personalized product recommendations to engage customers from day one.
- High email deliverability to ensure your messages consistently reach your potential customers’ inboxes.
Pros and Cons
Pros
✅ Excellent way to build strong relationships with such personalized email campaigns.
✅ Strong automation features that save time and make everything run smoothly.
Cons
❌ Misses some of the advanced and specialized e-commerce features.
❌ Pricing can get high after one reaches a certain number of subscribers.
Pricing
ConvertKit has a free plan but few features, which is quite all right for small businesses and creators. Other pricing plans include:
- Newsletter – $0/month
- Creator – $25/month
- Pro – $50/month
10. Constant Contact
Constant Contact is a well-established email marketing platform that integrates seamlessly with Shopify, consolidating your email marketing efforts. Known for its reliability and ease of use, it offers a range of templates and customization options for creating professional emails. Advanced segmentation and tracking features enhance the effectiveness of your campaigns by enabling highly targeted communication.
Shopify rating: Unavailable
Key features
- Seamless integration with Shopify for managing all email marketing activities directly from the platform.
- Unlimited customizable email templates to align with your brand’s unique style.
- Advanced tracking and reporting features for detailed insights into campaign and performance metrics to optimize your strategies.
- Powerful segmentation tools to target the right customer groups at the right time, ensuring relevant and impactful communications.
Pros and Cons
Pros
✅ There are tons of templates.
✅ The user interface is very user-friendly.
✅ Their email deliverability is great.
Cons
❌ Its automation is pretty poor compared to other service providers.
❌ It is costly compared to other platforms where small businesses seek to grow email lists.
Pricing
Constant Contact has a free 60-day trial to use their solution.
- Lite: $11/month
- Standard: $34/month
- Premium: $78/month
Other apps to consider
Here are some other apps we’d recommend considering if the ones above don’t suit your needs:
11. Campaign Monitor
Campaign Monitor is your combo solution if you’re looking for an easy-to-use and powerful email marketing tool. As one of the biggest names in the industry, Campaign Monitor has everything you need to run a successful newsletter or email campaign.
Pros of using Campaign Monitor in eCommerce:
- User-friendly interface
- Drag-and-drop email builder
- Extensive template library
- Advanced segmentation options
- Automation workflows
- Integration with third-party tools and apps
- Detailed analytics and reporting
Cons of using Campaign Monitor in eCommerce:
- Limited design customization options
- Pricing can get expensive for larger email lists
- Limited A/B testing options compared to other email marketing tools
Campaign Monitor Pricing Model:
The Starter plan starts at $9/month for up to 500 contacts, but larger businesses needing advanced features must pay at least $29/month. Campaign Monitor provides a range of carefully crafted pricing plans that cater to the unique requirements and budgetary constraints of e-commerce businesses.
12. AWeber
AWeber is a popular email marketing software thousands of businesses and organizations use to create and send newsletters and general email campaigns. AWeber has been trusted by over 1 million small businesses for their email marketing needs. Many well-known brands and organizations have also leveraged AWeber’s marketing efforts to reach and engage with their target audience.
Pros of using AWeber in eCommerce:
- Split Testing
- Tagging and Segmentation
- Automated Sales Funnels
- Integration with third-party tools and apps
- Extensive template library
- Good deliverability rates
- Good customer support
- Mobile-responsive templates
Cons of using AWeber in eCommerce:
- Limited segmentation options compared to other email marketing tools
- Limited design customization options
AWeber Pricing Model:
AWeber’s pricing strategy is a bespoke solution that addresses the distinctive demands of e-commerce businesses, irrespective of their scale. The Basic plan is the most affordable, starting at $19/month for up to 500 contacts, while the Plus plan offers more advanced features such as A/B testing and split automation. AWeber also offers a free version of their platform, ideal for small businesses or startups looking for a no-cost entry point. However, it’s worth noting that AWeber’s pricing may be higher than some other Shopify email marketing tools.
13. GetResponse
GetResponse is a widely used Shopify email marketing tool that enables businesses to create and send newsletters and general email campaigns to their target audience. It has over 350,000 customers in 183 countries, making it one of the most popular email marketing solutions. Many notable brands, such as Hilton, Avon, and IKEA, have leveraged GetResponse to engage with customers and prospects in their marketing efforts.
Pros of using GetResponse in eCommerce:
- User-friendly interface
- Extensive template library
- Advanced automation options
- Strong segmentation and targeting options
- A/B testing capabilities
- Webinar integration
- Good deliverability rates
- 24/7 live chat and phone support
Cons of using GetResponse in eCommerce:
- Limited customization options for certain email templates
- Pricing can be more expensive than some other email marketing software
- Some features are only available on higher-tier plans
GetResponse Pricing Model:
The Basic plan is the most economical, starting at $15/month for up to 1K contacts, and includes features such as email automation, custom forms, and landing pages. GetResponse’s pricing model is an all-encompassing solution that caters to the budgetary and usage needs of e-commerce businesses.
14. Drip
Drip has a user base of over 27,000 e-commerce businesses, making it a popular option for online retailers. Its automation features include customizable email templates, Shopify automated email workflows, and behavioral triggers based on subscriber activity.
According to Drip, its users see an average increase in revenue of 24% within their first year of using the platform. The tool’s revenue attribution feature enables users to track the ROI of their email campaigns, giving them insights into the performance of their Shopify email marketing efforts.
Pros of using Drip in eCommerce:
- Advanced automation options
- Personalization and segmentation capabilities
- Strong integrations with e-commerce platforms
- A/B testing capabilities
- Easy-to-use visual email builder
- Robust analytics and reporting
- Good deliverability rates
- Excellent customer support
Cons of using Drip in eCommerce:
- Pricing can be more expensive than some other email marketing tools
- Steep learning curve for beginners
- Limited options for email templates and designs
15. ActiveCampaign
ActiveCampaign is a popular Shopify email automation app that helps Shopify store owners streamline their marketing efforts. It allows you to integrate your Shopify store with its email marketing platform. This integration can help you automate your email marketing campaigns, create targeted customer segments based on behavior or purchase history, and send personalized email messages to specific segments of your customer base.
According to the company, ActiveCampaign‘s automation features have led to a 320% increase in revenue for its users, with 90% of them seeing a higher ROI within the first few months of using the platform.
Pros of using ActiveCampaign in eCommerce:
- Advanced automation options
- Personalization and segmentation capabilities
- Strong integrations with e-commerce platforms and CRMs
- A/B testing capabilities
- Dynamic content and conditional messaging capabilities
- Lead scoring and CRM functionality
Cons of using ActiveCampaign in eCommerce:
- Pricing can be more expensive than some other email marketing tools
- Steep learning curve for beginners
- Limited options for email templates and designs
ActiveCampaign Pricing Model:
ActiveCampaign offers comprehensive and adaptable pricing plans for e-commerce businesses. The Lite plan is ideal for small businesses and starts at $9/month for up to 500 contacts, with features such as Shopify email automation, custom fields, and A/B testing. Pricing depends on needs and usage, and ActiveCampaign also provides an Enterprise plan with additional customization options.
Drip Pricing Model:
Drip offers various pricing plans that provide customizable solutions for e-commerce businesses of all sizes. The Basic plan is perfect for startups, starting at $49/month for up to 1K contacts and offering features such as email campaigns, automation workflows, and customer segmentation. DRIP’s pricing plans offer diverse options to fit any budget or usage needs.
16. Campaigner
Campaigner is an email marketing tool that allows businesses to create and manage email campaigns, including newsletters and general email communications. With over 20 years of experience in the industry, Campaigner has built a user base of over 100,000 customers worldwide, spanning a variety of industries. Campaigner’s platform has been shown to deliver a strong return on investment (ROI), with customers reporting an average ROI of $44 for every $1 spent on email marketing.
Pros of using Campaigner in eCommerce:
- Advanced segmentation capabilities for targeted messaging
- A/B testing capabilities for optimizing campaigns
- Automated email campaigns, including welcome series and drip campaigns
- Good deliverability rates and email authentication features
- Integration with third-party applications and CRM systems
- Customizable templates and drag-and-drop email builder
Cons of using Campaigner in eCommerce:
- No free plan or free trial available
- Steep learning curve for new users
- Limited customization options for templates
- Limited social media integration compared to some other email marketing apps for Shopify
Campaigner Pricing Model:
The personal plan, priced at $9.99/month, suits smaller businesses with up to 1,000 contacts and essential features like Shopify automated emails, campaigns, and segmentation. For advanced functionality, the professional plan is a better fit for larger companies with more contacts and higher sending limits. Campaigner offers a range of pricing options to cater to the varying needs of businesses.
Why do you need a Shopify app for email marketing?
Email inboxes are becoming cluttered, and consumers are being targeted by thousands of brands at the same time. When there are several other channels available for communicating with customers, why is email marketing still so important and worth investing in an app?
Having the right email marketing apps for Shopify will help you with:
- Customer segmentation: Email marketing apps for Shopify allow businesses to segment their email list based on customer behavior, preferences, and other factors. By targeting specific segments with tailored messaging and offers, companies can increase the relevance of their emails and improve conversion rates.
- Measurable results: Email marketing platforms provide data on open rates, click-through rates, and other metrics. It allows businesses to track the effectiveness of their email campaigns and make data-driven decisions to improve conversion rates.
- Automation: Email marketing apps for Shopify can automate many aspects of the email marketing process. For example, businesses can set up automated welcome emails for new subscribers, abandoned cart emails to remind customers to complete their purchases, and post-purchase follow-up emails to encourage repeat business. This Shopify email automation saves time and ensures that customers receive relevant and timely messaging, which can help increase customer loyalty and retention.
- Cost-effective: Email marketing offers a higher return on investment (ROI) than traditional advertising channels like print or TV. According to the Direct Marketing Association, on average, you can anticipate a return of $40 for each $1 spent on email marketing, making it a cost-effective way to reach a large audience and generate revenue. Email marketing apps for Shopify streamline the number of emails you send and to whom, further optimizing for spend.
In 2021, email marketing proved to be an exceptionally effective channel for driving purchases, with a conversion rate of 8.87%. It was the highest rate seen in any year, demonstrating the power of email to engage customers and drive sales, a remarkable achievement for retailers.
Conclusion
There are numerous email marketing apps available for Shopify stores. When selecting the right one, it’s crucial to evaluate their automation features, scalability, integrations, templates, and, most importantly, their support and success assistance. Thorough research and a thoughtful decision can help you avoid the hassles of switching tools and losing data during the transition.
Need assistance in choosing the best Shopify email marketing app or enhancing your email marketing strategy?
