Inside Kylie Cosmetics Social Media Strategy: Key Lessons for D2C Brands!

The beauty industry right now is highly saturated, with brands vying for customer attention. Standing out among established brands and a constant influx of new competitors can be challenging, especially when most offer similar products. It’s where consistently creating unique and engaging content can help. However, some brands have carved a special place in customer’s […]
Best Product Review Apps For Shopify Stores (2025)

Nothing drives eCommerce sales like social proof. With over 1.75 million Shopify stores worldwide, competition is high. And it’s only going to go higher. You need to showcase real customer experiences and build trust right from the first interaction to stand out. In fact, around 95% of shoppers read online reviews before making a purchase. […]
Best Shopify Popup Apps to Boost Conversions (2025)

Want to increase conversions, reduce cart abandonment, or grow your email list? It’s time to work on your conversion rate optimisation strategy – and the very first tactic to implement is using pop-ups. Popups deliver significant results. They do everything from capturing emails with personalized offers to recovering abandoned carts with timely discounts. According to […]
Best Shopify WhatsApp Marketing Apps (2024)

Want to increase sales, provide excellent customer support, or simplify business communication? Look at this list of the best Shopify WhatsApp marketing apps and choose the right one to scale your Shopify store today! With more than 50 million businesses now using WhatsApp to communicate with customers, the chat app has become an integral part […]
Best Shopify Email Marketing Apps (2024)

Find the best Shopify email marketing apps to increase your store sales, run your email campaigns on autopilot, and improve customer interaction. Look for the perfect tools to grow online stores effectively. Email marketing is a potent sales tool and client relationship channel, so much so that Shopify store owners often consider it their primary […]
Best Shopify SMS Marketing Apps (2024)

Effective communication in fast-moving e-commerce keeps clients in the know and pushes sales. That’s where SMS marketing grew as one of the essential tools for businesses looking to see better open rates than email and ensure that promotions and updates are noted within seconds. What naturally draws people to SMS marketing is its instant reach […]