All the eCommerce Statistics You Need to Know for Business (2023)

ecommerce statistic for businesses

List of the updated eCommerce statistics for businesses.

As consumer behaviors continue to evolve and the demand for online shopping increases, it is important to keep up to date with the eCommerce statistics for the year 2023. This will allow you to make informed decisions about where to invest, what kind of products to offer, and how best to reach your target audience. 

We have compiled 100+ top statistics for your review to understand how the eCommerce industry works. 

Ultimate list of eCommerce statistics 

General eCommerce statistics

  1. By the end of 2023, the eCommerce industry is expected to produce a revenue of $6.3 trillion. (Insider Intelligence)
  2. eCommerce sales potentially make up 20.8% of retail sales globally. (Oberlo)
  3. In 2023, 20.8% of retail purchases are expected to be made online, emphasizing the shift towards online shopping and the importance of having a web presence for businesses. (Insider Intelligence)
  4. By 2025, global online retail sales will exceed $7 trillion. (Insider Intelligence)
  5. As of 2023, there are approximately 2.64 billion digital buyers worldwide, which accounts for 33.3% of the global population. (Oberlo)
  6. 79% of online buyers make a purchase at least once a month, with 49% shopping online every two weeks and 22% doing so every week. (IPC, 2022)
  7. With 842.1 million digital buyers, China has the world’s highest number of such buyers. (Statista)
  8. In 2023, Asia is predicted to lead the global retail eCommerce industry, generating over $2 trillion in revenue, followed by the Americas at approximately $1.1 trillion. Meanwhile, African eCommerce revenue is expected to be the lowest globally, at around $44 billion. (Statista)
  9. The U.S. eCommerce market is predicted to surpass $1.1 trillion in sales in 2023, making it a promising market to target customers on a national level regardless of business location. (Statista)
  10. India’s eCommerce market is among the world’s top 5 fastest-growing countries, with a sales growth rate of 25.5% in 2023. (Insider Intelligence)
  11. The gross merchandise value (GMV) of India’s eB2B market is expected to reach $100 billion by 2030. (Redseer report)
  12. During the first two weeks of festive sales, which took place from September 22 to 30, Flipkart, a domestically established eCommerce company in India, took the lead in both gross merchandise value (GMV) and order volume. (Redseer report)
  13. There are between 12 and 24 million eCommerce storefronts currently in operation. This number includes all online stores, from small businesses to large corporations. (etailinsights)
  14. The B2B eCommerce market is expected to generate around $18.57 trillion in revenue in 2026. (Facts and Factors)
  15. The U.S. eCommerce market is expected to reach 16.4% of retail purchases in 2023, indicating the growing trend of customers preferring to shop online due to convenience. (Statista)
  16. The Buy-online-pickup-in-store (BOPIS) market is expected to reach $703 billion by 2027. (Research and Markets)

eCommerce platform statistics

Data from various eCommerce platforms provides insights into consumer spending habits, market trends, and the success of online businesses. It can be used to measure marketing campaigns effectiveness, develop pricing and product positioning strategies, and identify growth opportunities.

  1.,, and are the top three most visited eCommerce websites, with 854.9 million, 669.5 million, and 651.9 million monthly visits, respectively, as of December 2022. Other popular eCommerce websites include,,, and (Semrush)
  2. WooCommerce, a widely used eCommerce plugin, has been downloaded over 5 million times and has a 12% share of the eCommerce software market. (WordPress)
  3. Wix, Salesforce Commerce Cloud, and BigCommerce have a 12% share of the eCommerce software market, making them popular alternatives to Shopify and WooCommerce, each with its own unique selling points. (Statista)
  4. Squarespace, a popular website-building tool with eCommerce functions, has gained traction in the eCommerce software market, with a 9% share, and is popular among businesses seeking an easy-to-use platform with payment portals. (Statista)
  5. Flipkart has raised $12.9 billion in funding over 26 rounds, with its latest funding raised on June 13, 2022, from a Secondary Market round. (Crunchbase)
  6. Shopify is the most popular eCommerce platform, with a 26% market share. It offers a range of features to help manage payments and other aspects of eCommerce sites, making it a popular choice for businesses. (Statista)
  7. Shopify powers around 1.7 million eCommerce sites worldwide and has enabled them to make at least $200 selling goods online, making it an accessible platform for both experienced and first-time eCommerce entrepreneurs in over 170 countries. (Shopify)
  8.  27% of small businesses in the United States still need a website. (Top Design Firms)
  9. Amazon has over 3.1 billion monthly visitors, meaning an average of 68,500 per minute. (Semrush)
  10. Amazon has the highest market share among all eCommerce companies, accounting for 37.8% of eCommerce sales. Walmart, Apple, eBay, and Target follow closely behind. (Statista)

eCommerce sector statistics

  1. In 2022, the food sector experienced the highest growth in the eCommerce industry, adding $16 billion to its earnings from the previous year. This growth was unique to the food and beverage industries, as they were the only sectors to experience growth in 2022. (DataReportal)
  2. Fashion is the top-earning sector in eCommerce, making an estimated $871.2 billion in 2022, despite a 2% decrease in 2021. Other top sectors include consumer electronics, toys/hobby/DIY, furniture, personal/household care, food, beverages, and physical media. (DataReportal)
  3. According to Statista’s 2022 survey of 9,989 US consumers, 51% said clothing was the most common category for online purchases. (Statista)

Trends and behaviors change in online shoppers in 2023

With the increasing technology adoption, more people are turning to digital media for shopping. This has caused a shift in consumer behavior, with more people shopping online and looking for convenience, value, and convenience. 

  1. In 2022, over 4.11 billion people worldwide bought consumer goods online, marking an 8% increase from the previous year. This means more than half of the global population made online purchases in 2022. (DataReportal)
  2. More than half (57%) of online shoppers shop internationally if they cannot find what they are looking for on a local or national level, making eCommerce a great way to expand your business globally. (PayPal)
  3. As of January 2023, 57.6% of global Internet users purchase items online every week. Thailand has the highest percentage of internet users who make online purchases at 66.8%, followed by South Korea, Turkey, Mexico, Chile, Indonesia, India, UAE, China, and Malaysia. The United States ranks 19th on the list with 57.5%, slightly below the global average. (DataReportal)
  4. In 2022, the Amazon Shopping App became the most downloaded eCommerce app in the US, with almost 35 million downloads. (Statista)
  5. 52% of online shoppers begin their buyer journey by searching for products on Amazon, making it an important platform for businesses to build an online customer base. (Statista)
  6. The majority of consumers, 65%, prefer content in their own language, even if it is of poor quality, while 40% refuse to purchase from websites in other languages. (CSA Research)
  7. 81% of customers consider recommendations from friends and family to be a more trustworthy source of information when making purchasing decisions. (HubSpot)
  8. As a result of the global cost-of-living crisis, 75% of consumers worldwide do not plan to increase their spending in 2023, which could impact online retail. eCommerce brands should focus on retaining loyal customers who are still spending money with them. (NACS)

Mcommerce statistics

Mobile commerce accounts for more than half of all retail eCommerce sales, expected to grow in upcoming years. If you want your eCommerce business to stay competitive, you need a website optimised for mobile devices.

  1. By 2025, global mobile users are expected to reach 7.49 billion, accounting for around 92% of the world’s population. (Statista)
  2. In 2022, 60% of eCommerce transactions were made on mobile devices, a 1.2% increase from 2021. (DataReportal)
  3. In 2023, 29% of mobile users worldwide make eCommerce transactions on their devices at least once a week, with South Korea having the highest percentage at 44.3%. (DataReportal)
  4. 61% of online shopping orders come from mobile devices, making up 71% of retail traffic. (Statista)
  5. Digital and mobile wallets are the top payment choice for almost half of online shoppers worldwide, followed by credit and charge cards and debit cards in second and third place, respectively. (Worldpay)
  6. The mobile device online shopping cart abandonment rate is 84%, highlighting the importance of optimizing eCommerce websites for mobile devices. (Statista)
  7. Mobile commerce sales are predicted to account for 6% of retail sales in 2023, reaching $415.93 billion, with a growth rate of 9.9%. (Insider Intelligence)
  8. In 2021, mobile commerce sales in the US surpassed $360 billion and will increase to $431.4 billion in 2022. It is projected to grow to $511.8 billion in 2023, $604.5 billion in 2024, and $710.42 billion in 2025. (Statista)
  9. Mobile commerce is expected to contribute $710 billion in commerce sales by 2025, emphasizing the importance of optimizing a website for mobile devices to capitalize on the increasing number of mobile shoppers. (Statista)
  10. Tablet m-commerce sales reached $61.08 billion in 2022 but is expected to decrease to $54.01 billion by 2026 due to tablets’ declining popularity and mobile shopping experience improvements. (Insider Intelligence)

Statistics on eCommerce conversions

eCommerce conversions measure how many people visit an online store and complete a purchase. Brands can track this data to measure the success of their marketing efforts and understand consumer behavior when it comes to online shopping.

  1. Live chat support can encourage 38% of customers to purchase, and 51% of consumers are more likely to return to an eCommerce business with live chat support. However, 40% of consumers have low expectations of its quality and speed, and 84% have given up on a live chat due to long wait times and poor responses. (Kayako)
  2. 56% of online shoppers are likelier to return to a website that provides product recommendations, making them a useful tool for customer retention. (invesp)
  3. Brands that fail to offer excellent customer service lose 87% of their customers. (UJET)
  4. A good return policy can be a deciding factor for shoppers to purchase from an online retailer, as 67% of them check the return policy before making a purchase. Furthermore, an easy return process can lead to repeat customers, with 92% of consumers stating that they would buy from a brand again if the return process were smooth. (invesp)
  5. About 39% of B2B customers who shop online prefer self-service options. (Statista)
  6. Free delivery is the most effective purchase driver, according to 49.4% of shoppers, followed by coupons and discounts (37.9%), reviews (31.6%), easy returns (30.4%), and a good user experience (28.2%). (DataReportal)
  7. Consumers tend to spend more on online shopping when free shipping is offered. Shoppers also order more items and spend $3 more than the median average item purchase. Additionally, median order values increase by an average of $22 with free shipping. (Shopify’s Commerce Trends)
  8. Around 70% of consumers read up to six reviews before making an online purchase, highlighting the significance of online reviews in shaping buying decisions. (Statista)
  9. Approximately 70% of online shopping carts are abandoned without any purchase being made, which is a significant challenge for eCommerce brands. (Baymard)
  10. Extra costs, particularly high shipping fees, are the main reason for abandoned carts, causing 48% of shoppers to abandon their purchases. (Baymard)
  11. The cart abandonment rate for online shopping on desktops is 72%, emphasising the need for a user-friendly website and an easy checkout process to avoid losing sales. (Baymard)
  12. An improved checkout design can result in a 35% rise in conversions. (Baymard)
  13. Requiring online shoppers to create an account causes 24% to abandon their cart. It’s better to offer the option to checkout as a guest to prevent losing potential sales. (Baymard)
  14. A good bounce rate for eCommerce pages is around 50%, while for a blog, it is 70%, with an average of 80%. (Siege Media)
  15. There is a 16% higher chance of losing a sale for websites that don’t show the total order cost upfront. (Baymard)
  16. Abandoned carts in eCommerce lead to $260 billion in potential revenue loss every year. (Baymard)
  17. 43% of shoppers prioritize in-stock availability and fast delivery when purchasing. (PwC)
  18. Emails sent to customers who abandoned their cart and included a coupon code had a higher-than-average open rate of 44.37% and a click-through rate of 10.85%. (Klaviyo)
  19. Email marketing significantly impacts purchase decisions, with nearly 60% of subscribers making a purchase from a marketing email at least once a month. Furthermore, over 23% of people purchase through marketing emails multiple times a month, with 3% doing so more than once a week. (Sales Cycle)
  20. Email is the primary channel used by 89% of marketers for lead generation. It is also used for direct sales, lead nurturing, and customer retention. Email marketing is considered the most effective marketing channel by 29% of marketers. (SnovIO Labs)
  21. Email marketing is more effective than social media marketing, as 60% of consumers have purchased due to a marketing email, whereas only 12.5% consider buying something directly on social media. (Constant Contact)

Statistics on eCommerce websites

Brands can gain insights into consumer behaviour to work on their marketing strategies and improve their website design to increase conversions.

  1. 30% of shoppers discovered new brands through search engines, making it the top brand discovery channel in 2023. Ads on TV and word-of-mouth recommendations were also high-ranking, with 30.2% and 27.4%, respectively. (DataReportal)
  2. In 2022, 43.1% of internet users visited a website each month, making it the top way for shoppers to interact with brands online. (DataReportal)
  3. 65% of B2B companies provide eCommerce transactions for their services. (McKinsey and Company)
  4. 70% of small businesses have a website, with 86% needing to create one soon. While challenges such as, low website traffic and website building costs exist, businesses can use SEO, social media, and free or affordable website platforms to minimize costs. (Top Design Firms)
  5. In 2023, 27% of DTC brands plan to increase their eCommerce marketplace presence, recognizing the importance of going where customers are shopping online. (Shopify’s Commerce Trends)

Statistics on social commerce

Social commerce refers to using social media platforms such as Facebook, Instagram, and Twitter to facilitate buying and selling products and services. Statistics on social commerce can help businesses understand customer behavior, target advertising, and measure the success of their social media campaigns.

  1. eCommerce marketers should use social media ads to drive sales and create brand awareness, as 26% of shoppers stated social media ads were how they discovered a new brand. (DataReportal)
  2. Global sales via social media platforms reached $992 billion in 2022 and is expected to grow to $2.9 trillion by 2026. (Statista)
  3. Social commerce will account for 20% of global retail eCommerce sales in 2023, generating $30.73 billion. (Statista)
  4. 40% of people purchase because of social media influence, with the most influential products being clothing or accessories, health or beauty items, food or drinks, event tickets, and vacation experiences. (Intuit)
  5. 50% of social commerce shoppers have had their purchase influenced by a recommendation from a social media influencer, which is often trusted more than traditional celebrities, especially among teens and women who use social media for purchasing advice. (Digital Marketing Institute)
  6. Social commerce is expected to generate $30.73 billion in 2023, making up 20% of global eCommerce sales, with social media platforms such as Instagram and TikTok having added eCommerce functionality to their platforms. (JungleScout)
  7. Online video content is the leading type of web content, with 91% of consumers wanting to see more from brands. (Wyzowl)
  8. Gen Z, particularly those aged 16-24, are more likely to use social media platforms than search engines to research brands. (DataReportal)
  9. TikTok has become a popular platform for direct purchasing, with 48% of consumers considering it. Gen Z, in particular, prefers using TikTok over Google for searching and getting product recommendations. (JungleScout)
  10. There are 4.74 billion social media users worldwide, representing 59% of the global population, with six new users joining every second. (DataReportal)
  11. China has a high rate of social commerce shoppers, with almost 50% of online shoppers using social media to make purchases. (Statista)
  12. Almost 97 million people in the United States currently shop on social media platforms such as Facebook and Instagram, which is expected to increase to 114.3 million in the near future. (Statista)
  13. Facebook is the top social network for online shopping searches in the US, with 19% of consumers starting their search there. However, the top overall sources for online shopping searches are Amazon, search engines,, and YouTube. (Insider Intelligence)
  14. Social media data helps 90% of marketers become more competitive, as 31% of consumers prefer social media to share feedback, and it is the most popular channel for getting assistance from businesses. (Sprout Social)
  15. Social media is also the preferred channel for product feedback and customer service, and 86% of consumers prefer brands they follow on social media over their competitors. (Sprout Social)
  16. The average spend per user is increasing as the number of new social commerce buyers, driven by TikTok, is on the rise. (Insider Intelligence)
  17. 35% of Instagram users are expected to purchase on the platform in 2023, slightly behind Facebook and TikTok at 37%. However, purchasing behaviour varies by demographic, with Instagram being the top social commerce platform for Gen Z. (eMarketer)
  18. Social commerce is expected to grow and be worth $2,900 billion in 2026, making up a significant portion of the eCommerce industry. (Shopify’s Commerce Trends)

Statistics on Cyber Monday and Black Friday

Cyber Monday and Black Friday days have become increasingly popular in recent years, and statistics show that online and retail sales are significantly higher than on other days.

  1. Online shoppers spent $9.12 billion on Black Friday in 2022, making it an important day for online retailers to maximise sales. This amount was more than the $5.3 billion spent on Thanksgiving and $3.14 billion spent on Veterans Day in the same year. (Adobe Analytics)
  2. Customers spent $11.3 billion on Cyber Monday in 2022, making it a more profitable day for eCommerce businesses than Black Friday, with customers spending $9.12 billion on the latter. (Adobe Analytics)
  3. In 2022, 88 million people shopped online for Black Friday, indicating the importance for online businesses to have a well-functioning website and storefront on this day. (National Retail Federation)
  4. In 2022, 77 million customers shopped online on Cyber Monday, with a record 59% of them using mobile devices for their purchases, up from 52% in 2021. (National Retail Federation)

Statistics on customer loyalty and retention

Use these statistics to track customer behaviour over time, evaluate the effectiveness of marketing campaigns, and compare the loyalty and retention of different customer segments. It can help identify improvement areas and develop strategies to retain customers and maximise loyalty.

  1. The probability of selling to an existing customer for an eCommerce brand is 60-70%, compared to 5-20% for new customers. Retention email campaigns are a great way to take advantage of this statistic. (Shopify’s Commerce Trends)
  2. Loyal online customers are worth 22 times more to a business than new or occasional customers. (Shopify’s Commerce Trends)
  3. Loyalty programs influence 83% of customers to repurchase, with 42% of consumers spending more on brands they are loyal to. Immediate rewards are now preferred over point systems, and premium or paid loyalty programs are gaining popularity, with valuable benefits like free shipping, discounts, and online deals. (Yotpo)
  4. Nearly 50% of loyal customers will continue to purchase your brand despite the availability of cheaper options from brands they are not yet familiar with, demonstrating their commitment and trust in your brand. (Shopify’s Commerce Trends)
  5. 72% of customers prefer to receive communication from a brand through email, making it the most favoured communication channel. However, only half of the brands use email as their main communication tool, with 37% considering it the most effective channel for customer loyalty and retention. (SnovIO Labs)
  6. Eco-friendly businesses tend to have 4.3 times more loyal customers and can see an increase in conversion rates of up to 20%. (Net0)

Statistics on eCommerce fraud

eCommerce fraud has increased over the past few years due to the rise in online shopping and the lack of secure online payment systems. Consumers are more likely to be victims of fraud when they make purchases online, as there are more opportunities for criminals to access their personal information.

  1. In 2022, eCommerce retailers lost an estimated $41 billion due to eCommerce fraud, including using stolen or fake credit cards to make purchases. (Statista)
  2. The eCommerce industry is expected to lose $48 billion to fraud in 2023, making it important for online retailers to implement fraud prevention measures such as security audits, Address Verification Services, and HTTPS. (Statista)
  3. The eCommerce fraud detection and prevention market exceeded $28 billion U.S. dollars in 2020 and is expected to grow in the coming years. (Statista)
  4. The eCommerce fraud detection and prevention market is expected to grow from over $28 billion to over $69 billion by 2025 as online retailers strive to reduce the risk of eCommerce fraud. (Statista)
  5. The average loss in an eCommerce scam is $96, which may not seem significant but can add up quickly and cause significant business losses. It’s crucial to take preventive measures against fraud and scams. (Statista)

Improve your eCommerce marketing strategy with Content Kettle

The e-commerce industry is growing rapidly, constantly emerging new trends and technologies. Understanding and keeping up with the latest e-commerce statistics can give businesses a competitive edge in the global market. 

With the right approach, there are significant opportunities for businesses to thrive and succeed in the e-commerce space in 2023 and beyond.

To improve your eCommerce marketing strategy:

  • Understand and experiment with the different marketing tactics 
  • Measure the performance of your marketing and advertising campaigns closely 
  • Take inspiration from leading brands in your industry 
  • Use data-driven insights to understand customer behaviour and preferences 

And we’ll make it simpler. 

Tune in to our podcast to hear from leading brands across the world how they are implementing various eCommerce marketing strategies and get expert inputs on them all. 

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