12 Best Email Marketing Apps for Shopify in 2023

Email marketing continues to be one of the leading channels for eCommerce businesses on Shopify to communicate with their customers. As per statistics, emails deliver an average of $36 for every $1 spent by the company – but only when strategized well.

While companies can work on their email copies, discounts, and deals, ensuring that the message goes out to the right people at the right time is where you need Shopify email marketing apps.

Leveraging email marketing apps can significantly boost your return on investment (ROI) by enabling you to send targeted, automated emails to both existing and prospective customers. But with so many choices available, how do you choose the right one? This article lists the best ones for you.

Best email marketing apps for Shopify stores

In this listicle, we’ll explore the best email marketing apps to help Shopify store owners grow their businesses and engage with their customers effectively.

1. Mailchimp

Mailchimp is a powerful force in the marketing automation stratosphere. For over one million small e-commerce stores and large online retailers, MailChimp has been integral to finding its audience, cultivating customer engagement, and building iconic brands.

Pros of using Mailchimp in eCommerce:

User-friendly interface
Drag-and-drop email builder
Extensive template library
A/B testing options
Integration with third-party tools and apps
Detailed analytics and reporting

Cons of using Mailchimp in eCommerce:

Limited automation options in the free plan
Pricing can get expensive for larger email lists
Limited segmentation options compared to other Shopify email marketing tools

Mailchimp Pricing Model:

The platform offers a dedicated pricing plan for e-commerce businesses, known as the “Mailchimp Ecommerce” plan, which starts at $20/month. This plan comes with a range of features designed specifically for e-commerce businesses, such as abandoned cart automation, product retargeting emails, product recommendations, and order notifications. MailChimp charges based on the number of contacts, so e-commerce businesses can quickly scale their email marketing efforts as they grow their customer base without incurring substantial expenses.

2. Constant Contact

Constant Contact is an email marketing tool that helps businesses create and send effective newsletters and general email campaigns to their subscribers. With over 20 years of experience in the industry, Constant Contact has an impressive email deliverability rate of 97%, ensuring that its customers’ messages reach their intended audience.

Pros of using Constant Contact in eCommerce:

Track performance
Extensive template library
Drag-and-drop email builder
Automation options
Integration with third-party tools and apps
Detailed analytics and reporting

Cons of using Constant Contact in eCommerce:

Limited design customization options
Pricing can get expensive for larger email lists
Limited segmentation options compared to other email marketing tools

Constant Contact Pricing Model:

The popular email plan starts at $9.99/month and comes with a range of features like email automation and contact management. Meanwhile, advanced e-commerce features include coupons, polls, surveys, and online donations. Constant Contact pricing plans offer a variety of customizable templates and tools that cater to the specific needs of e-commerce businesses.

3. Campaign Monitor

Campaign Monitor is your combo solution if you’re looking for an easy-to-use and powerful email marketing tool. As one of the biggest names in the industry, Campaign Monitor has everything you need to run a successful newsletter or email campaign.

Pros of using Campaign Monitor in eCommerce:

User-friendly interface
Drag-and-drop email builder
Extensive template library
Advanced segmentation options
Automation workflows
Integration with third-party tools and apps
Detailed analytics and reporting

Cons of using Campaign Monitor in eCommerce:

Limited design customization options
Pricing can get expensive for larger email lists
Limited A/B testing options compared to other email marketing tools

Campaign Monitor Pricing Model:

The Starter plan starts at $9/month for up to 500 contacts, but larger businesses needing advanced features must pay at least $29/month. Campaign Monitor provides a range of carefully crafted pricing plans that cater to the unique requirements and budgetary constraints of e-commerce businesses.

4. AWeber

AWeber is a popular email marketing software thousands of businesses and organizations use to create and send newsletters and general email campaigns. AWeber has been trusted by over 1 million small businesses for their email marketing needs. Many well-known brands and organizations have also leveraged AWeber’s marketing efforts to reach and engage with their target audience.

Pros of using AWeber in eCommerce:

Split Testing
Tagging and Segmentation
Automated Sales Funnels
Integration with third-party tools and apps
Extensive template library
Good deliverability rates
Good customer support
Mobile-responsive templates

Cons of using AWeber in eCommerce:

Limited segmentation options compared to other email marketing tools
Limited design customization options

AWeber Pricing Model:

AWeber’s pricing strategy is a bespoke solution that addresses the distinctive demands of e-commerce businesses, irrespective of their scale. The Basic plan is the most affordable, starting at $19/month for up to 500 contacts, while the Plus plan offers more advanced features such as A/B testing and split automation. AWeber also offers a free version of their platform, ideal for small businesses or startups looking for a no-cost entry point. However, it’s worth noting that AWeber’s pricing may be higher than some other Shopify email marketing tools.

5. GetResponse

GetResponse is a widely used Shopify email marketing tool that enables businesses to create and send newsletters and general email campaigns to their target audience. It has over 350,000 customers in 183 countries, making it one of the most popular email marketing solutions. Many notable brands, such as Hilton, Avon, and IKEA, have leveraged GetResponse to engage with customers and prospects in their marketing efforts.

Pros of using GetResponse in eCommerce:

User-friendly interface
Extensive template library
Advanced automation options
Strong segmentation and targeting options
A/B testing capabilities
Webinar integration
Good deliverability rates
24/7 live chat and phone support

Cons of using GetResponse in eCommerce:

Limited customization options for certain email templates
Pricing can be more expensive than some other email marketing software
Some features are only available on higher-tier plans

GetResponse Pricing Model:

The Basic plan is the most economical, starting at $15/month for up to 1K contacts, and includes features such as email automation, custom forms, and landing pages. GetResponse’s pricing model is an all-encompassing solution that caters to the budgetary and usage needs of e-commerce businesses.

6. Drip

Drip has a user base of over 27,000 e-commerce businesses, making it a popular option for online retailers. Its automation features include customizable email templates, Shopify automated email workflows, and behavioral triggers based on subscriber activity.

According to Drip, its users see an average increase in revenue of 24% within their first year of using the platform. The tool’s revenue attribution feature enables users to track the ROI of their email campaigns, giving them insights into the performance of their Shopify email marketing efforts.

Pros of using Drip in eCommerce:

Advanced automation options
Personalization and segmentation capabilities
Strong integrations with e-commerce platforms
A/B testing capabilities
Easy-to-use visual email builder
Robust analytics and reporting
Good deliverability rates
Excellent customer support

Cons of using Drip in eCommerce:

Pricing can be more expensive than some other email marketing tools
Steep learning curve for beginners
Limited options for email templates and designs

Drip Pricing Model:

Drip offers various pricing plans that provide customizable solutions for e-commerce businesses of all sizes. The Basic plan is perfect for startups, starting at $49/month for up to 1K contacts and offering features such as email campaigns, automation workflows, and customer segmentation. DRIP’s pricing plans offer diverse options to fit any budget or usage needs.

7. ConvertKit

ConvertKit is an email marketing tool that enables entrepreneurs to create and send targeted email campaigns, newsletters, and Shopify automated email sequences to their subscribers. Its user base comprises over 100,000 creators, bloggers, and small businesses, making it a popular option for those in the digital space.

Pros of using ConvertKit in eCommerce:

Simple and intuitive user interface
Advanced automation options
Personalization and segmentation capabilities
Good deliverability rates
Strong integrations with e-commerce platforms
Landing page and form-building capabilities
Unlimited emails and subscribers on all plans

Cons of using Drip in eCommerce:

Limited options for email templates and designs
Some advanced features only available on higher-tier plans
No A/B testing capabilities

ConvertKit Pricing Model:

ConvertKit offers a range of pricing plans for e-commerce businesses to choose from. The Free plan offers basic features such as Shopify automated email, automated user segmentation and forms, allowing users to send up to 1K emails monthly. The Creator plan starts at $29/month for up to 3K contacts, while There are also higher-tier plans available for those needing additional features and email volume.

8. ActiveCampaign

ActiveCampaign is a popular Shopify email automation app that helps Shopify store owners streamline their marketing efforts. It allows you to integrate your Shopify store with its email marketing platform. This integration can help you automate your email marketing campaigns, create targeted customer segments based on behavior or purchase history, and send personalized email messages to specific segments of your customer base.

According to the company, ActiveCampaign‘s automation features have led to a 320% increase in revenue for its users, with 90% of them seeing a higher ROI within the first few months of using the platform.

Pros of using ActiveCampaign in eCommerce:

Advanced automation options
Personalization and segmentation capabilities
Strong integrations with e-commerce platforms and CRMs
A/B testing capabilities
Dynamic content and conditional messaging capabilities
Lead scoring and CRM functionality

Cons of using ActiveCampaign in eCommerce:

Pricing can be more expensive than some other email marketing tools
Steep learning curve for beginners
Limited options for email templates and designs

ActiveCampaign Pricing Model:

ActiveCampaign offers comprehensive and adaptable pricing plans for e-commerce businesses. The Lite plan is ideal for small businesses and starts at $9/month for up to 500 contacts, with features such as Shopify email automation, custom fields, and A/B testing. Pricing depends on needs and usage, and ActiveCampaign also provides an Enterprise plan with additional customization options.

9. Klaviyo

Klaviyo is an email marketing tool that is designed to help businesses create targeted and personalized email campaigns, including newsletters and general email communications. It has a user base of over 60,000 customers worldwide, including a number of high-growth e-commerce brands.

Pros of using Klaviyo in eCommerce:

Advanced automation options
Personalization and segmentation capabilities
Strong integrations with e-commerce platforms
Good deliverability rates
A/B testing capabilities
Dynamic content and conditional messaging capabilities
Predictive analytics and customer behavior tracking

Cons of using Klaviyo in eCommerce:

Pricing can be more expensive than some other email marketing tools
Steep learning curve for beginners
Limited options for email templates and designs
Limited CRM functionality

Klaviyo Pricing Model:

Klaviyo offers flexible pricing plans for e-commerce businesses, starting at $20/month for the Lite plan, which includes features such as Shopify automated email campaigns and segmentation for up to 500 contacts. With various price points available to fit any budget or usage needs, Klaviyo provides a competing solution.

10. Omnisend

Omnisend boasts a user base of over 60,000 customers worldwide, including several high-profile brands. Omnisend‘s platform has been shown to deliver a strong return on investment (ROI), with customers reporting an average ROI of $51 for every $1 spent on email marketing.

Pros of using Omnisend in eCommerce:

Easy-to-use visual email builder
Advanced automation workflows
Personalization and segmentation capabilities
Strong integrations with e-commerce platforms
SMS and push notification capabilities
Good deliverability rates
A/B testing capabilities
Pre-built automation workflows for e-commerce businesses

Cons of using Omnisend in eCommerce:

Limited email templates and designs
Pricing can be more expensive than some other email marketing tools
Limited CRM functionality

Omnisend Pricing Model:

Omnisend offers e-commerce businesses a variety of comprehensive and flexible pricing plans. The Free plan is perfect for small businesses, providing up to 15,000 emails per month and essential features such as email automation and segmentation. The Pro plan, starting at $16/month (billed annually), offers more advanced features such as opt-in forms and abandoned cart recovery for larger companies. Additionally, Omnisend offers various add-on options to meet the individual needs of users.

11. Shopify Email

Shopify Email is a marketing tool integrated into the Shopify e-commerce platform, designed to help businesses create and send email campaigns, including newsletters and general email communications. Since its launch in 2019, Shopify Email has gained a growing user base of over 1 million merchants worldwide. It is designed to integrate with the Shopify platform seamlessly.

Pros of using Shopify Email in eCommerce:

Integration with Shopify store and customer data
Easy-to-use visual email builder with customizable templates
Automated email campaigns, including abandoned cart recovery
Personalization and segmentation capabilities
Good deliverability rates
A/B testing capabilities
Detailed campaign analytics
Cost-effective pricing

Cons of using Shopify Email in eCommerce:

Limited integration with non-Shopify platforms
Limited customization options for templates
Limited automation capabilities compared to some other email marketing tools
Limited customer support options

Shopify Email Pricing Model:

Shopify Email is an affordable email marketing solution designed for e-commerce businesses. The basic plan starts at $1/month and allows users to send up to 2,500 emails monthly, while the Pro plan offers more advanced features like triggered emails and A/B testing starting at $10/month. A Plus plan is also available, offering unlimited emails for $450/month. Additionally, Shopify Apps offer various integration options for larger businesses that need additional tools. With budget-friendly plans and add-ons, Shopify Email provides cost-effective solutions for all user needs.

12. Campaigner

Campaigner is an email marketing tool that allows businesses to create and manage email campaigns, including newsletters and general email communications. With over 20 years of experience in the industry, Campaigner has built a user base of over 100,000 customers worldwide, spanning a variety of industries. Campaigner’s platform has been shown to deliver a strong return on investment (ROI), with customers reporting an average ROI of $44 for every $1 spent on email marketing.

Pros of using Campaigner in eCommerce:

Advanced segmentation capabilities for targeted messaging
A/B testing capabilities for optimizing campaigns
Automated email campaigns, including welcome series and drip campaigns
Good deliverability rates and email authentication features
Integration with third-party applications and CRM systems
Customizable templates and drag-and-drop email builder

Cons of using Campaigner in eCommerce:

No free plan or free trial available
Steep learning curve for new users
Limited customization options for templates
Limited social media integration compared to some other email marketing apps for Shopify

Campaigner Pricing Model:

The personal plan, priced at $9.99/month, suits smaller businesses with up to 1,000 contacts and essential features like Shopify automated emails, campaigns, and segmentation. For advanced functionality, the professional plan is a better fit for larger companies with more contacts and higher sending limits. Campaigner offers a range of pricing options to cater to the varying needs of businesses.

Why do you need a Shopify app for email marketing?

Email inboxes are becoming cluttered, and consumers are being targeted by thousands of brands at the same time. When there are several other channels available for communicating with customers, why is email marketing still so important and worth investing in an app?

Having the right email marketing apps for Shopify will help you with:

Customer segmentation: Email marketing apps for Shopify allow businesses to segment their email list based on customer behavior, preferences, and other factors. By targeting specific segments with tailored messaging and offers, companies can increase the relevance of their emails and improve conversion rates.
Measurable results: Email marketing platforms provide data on open rates, click-through rates, and other metrics. It allows businesses to track the effectiveness of their email campaigns and make data-driven decisions to improve conversion rates.

Automation: Email marketing apps for Shopify can automate many aspects of the email marketing process. For example, businesses can set up automated welcome emails for new subscribers, abandoned cart emails to remind customers to complete their purchases, and post-purchase follow-up emails to encourage repeat business. This Shopify email automation saves time and ensures that customers receive relevant and timely messaging, which can help increase customer loyalty and retention.
Cost-effective: Email marketing offers a higher return on investment (ROI) than traditional advertising channels like print or TV. According to the Direct Marketing Association, on average, you can anticipate a return of $40 for each $1 spent on email marketing, making it a cost-effective way to reach a large audience and generate revenue. Email marketing apps for Shopify streamline the number of emails you send and to whom, further optimizing for spend.

In 2021, email marketing proved to be an exceptionally effective channel for driving purchases, with a conversion rate of 8.87%. It was the highest rate seen in any year, demonstrating the power of email to engage customers and drive sales, a remarkable achievement for retailers.

The Bottom Line

Choosing the right app can help you not just set up automated emails but ensure that the right email goes out at the right time to the right person.

So when choosing an email marketing app for your Shopify store, remember to evaluate it on the basis of its templates, automation workflows, customizations, segmentation, and analytics – and not just pricing.

Looking for more such lists or need help picking the right Shopify email marketing app?

Reach out to us.